Caesarstone presents the ICON eco-friendly revolution in form and function, with Edward Smith, Managing Director and Mor Krisher, Head of Design, at Caesarstone UK & ROI
For nearly four decades, Caesarstone has occupied a leading role in surface innovation for kitchens, bathrooms, and beyond – a brand synonymous with pushing boundaries in both material science and aesthetic possibility. From pioneering the first quartz worktops in the 1980s to reimagining concrete as a luxury surface with Rugged Concrete, Cloudburst Concrete, and Airy Concrete, Caesarstone has built its legacy on reinvention and innovation.
Now strongly established in the public consciousness, routinely featuring in leading interiors titles and recognised as the surface brand of choice by countless design influencers, Caesarstone’s next chapter – with the launch of its crystalline silica-free (CSF) ICON surfaces – signals a landmark transformation based on the company’s defining values.
With ICON, Caesarstone introduces a new proprietary surface formula that replaces traditional quartz with high-quality post-industrial recycled content – offering eco-friendly, wellness-centred surface technology that doesn’t compromise on performance, aesthetic depth, or accessibility. This isn’t just a technical breakthrough. It’s a bold redefinition of what design-led surfaces can be in a more responsible, connected era – and a message to the wider KBB and interiors community that doing the right thing need not come at a price premium.
A material difference: Design meets sustainability
Sustainability has long been a buzzword in the interiors sector, but Caesarstone has chosen to go further. By investing significantly in research, product testing, and raw material innovation, the company has created ICON: a surface that is free from crystalline silica and crafted from ~80% recycled material, engineered to meet and exceed rigorous performance benchmarks.
“ICON is more than a swap of materials,” explains Edward Smith, Managing Director for Caesarstone UK & Ireland. “It’s about designing better, safer, and smarter surfaces – and ensuring our partners can do the same. We’ve committed to insulating the value chain from rising production costs, so there’s no price increase for these sustainable options. That’s a significant shift in how the industry operates.”
Caesarstone’s approach marks a pivotal evolution in how sustainability is integrated into product development – without passing the burden on to partners or consumers. While many in the industry struggle to balance innovation with affordability, Caesarstone is absorbing the increased costs associated with advancing environmentally responsible manufacturing.
This considered move not only protects stakeholders from price volatility but also reinforces Caesarstone’s leadership in creating a more resilient and future-focused value chain. By maintaining price stability amid rising development costs, the brand sets a new benchmark for what it means to lead with purpose and integrity within the surfacing industry.
Indeed, Caesarstone’s strategic pricing restructure ensures that ICON models are available across multiple tiers – including its most accessible price points. In many cases, CSF products such as Rugged Concrete are now more competitively priced than ever, proving that sustainability doesn’t have to be a luxury.
This commitment is more than skin-deep. With third-party Environmental Product Declarations (EPDs) in place and materials independently verified, Caesarstone’s surfaces meet top-tier environmental and health performance standards. All this is backed by an in-house programme for fabricators, “Master of Stone,” which empowers professionals to understand and mitigate silica-related risks – a rare, and increasingly important, initiative in the sector…
