GROHE launches New Euro Ceramic

As orders exceed staff capacities and customer expectations for design and pricing grow more demanding, sanitary ware professionals are seeking practical solutions to streamline and reduce their daily workload. To address these needs, GROHE has expanded its portfolio of affordable bathroom solutions with the new GROHE Euro Ceramic line, including WCs and basins. Combined with the GROHE Tempesta shower system and the GROHE Cubeo tap collection, it allows installers to offer their customers a modern yet affordable bathroom, perfectly matched in both form and function.

The refreshed, best-selling GROHE Euro Ceramic line, launching this month, has been designed to impress from start to finish—from its advanced mounting technology for easy installation through to its smooth external finish and advanced HyperClean technology for a sleek look that is easy to clean.

The newly refreshed collection includes a wide range of ceramic solutions, with a choice of options for customer preferences—from wall-hung WCs and bidets to a number of basin configurations available across a range of sizes, with or without overflow and tap holes.

Keeping installers front of mind, the GROHE Euro Ceramic wall-hung toilet comes with fast-fixation that can be completed by one individual in as little as 20 minutes. The wall-hung WC is mounted from the top via the seat fixation holes, requiring no special tools and leaving a smooth finish.

Alongside the sleek external finish, hygiene and end-user maintenance remains a key feature throughout thanks to the new GROHE HyperClean antibacterial glaze and rimless design. The unique silver ions in the ceramic protect the surface from dirt and germs, preventing 99.9% of bacteria growth. Meanwhile, the rimless design adds an additional layer of protection with no corners or crevices for bacteria to hide in.

Taking hygiene one step further, the refreshed design features a quick-release seat. A special hinge allows for easy removal of the toilet seat and lid with just one hand, making deep-cleaning easy and fuss-free. Lastly, the triple Vortex flush provides a powerful but quiet current that swirls water from three outlets to create a strong suction that leaves nothing behind.

This range of matching solutions not only makes it possible to transform the bathroom into a modern space at an affordable price but also saves installers time in finding the right products. With the Euro Ceramic’s soft edge design, the collection is an ideal choice whether consumers prefer rounded or square shapes and is the ideal Perfect Match solution for the GROHE Cubeo basin mixer.

The Cubeo basin collection, with soft square edges, works with many style preferences, and its water-saving features and minimalist geometry give it a timeless appeal.

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Showhome magazine is the leading authority in residential design and housebuilding content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the home and interiors sector.

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Paul Thornhill

Sales Manager

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Afua Akoto

Marketing Manager

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