2011 is fast approaching and The Web has never been more important as a marketing channel for the house building industry.
We all know the importance of having an attractive website to showcase developments and stand out from the competition but does your website work as well as it should? Lots of house builders will be focussing on their online web presence in 2011 so now could be a good time to review your online strategy. How will you drive traffic to your web site and maximise sales potential?
Ipswich based web solutions company AWS has launched a house builder specific plugin for their established content management system (CMS) intextra.web. intextra.homes includes a sophisticated plot management system, enabling users to maintain information about developments, associated plots and builds status. Developments can have their own theme and layout with interactive plans allowing enhanced profiles for promotions and targeted marketing. The system is flexible and can be customised to meet individual house builder requirements.
Yuill Homes is using intextra.web with the intextra.homes plugin. Lindsay Tose, Marketing Co-ordinator at Yuill Homes commented “We are delighted with our new website. intextra.web is extremely easy to use and with the addition of the intextra.homes plugin, online marketing of developments and plots has never been easier”
Another useful feature of the system is that it can be integrated with sales management systems, such as COINS and Site Stream, so that development availability lists and pricing information can be kept up to date automatically, saving sales and marketing time to concentrate on other business.
Scott Cole, Business Development Manager for intextra.web said, “We have more than ten years experience working with high-profile businesses and their websites. We take the time to understand our customers’ businesses and deliver the best solutions.”
“We have many customers using intextra.web in the house building industry. The intextra.homes plugin is proving to be popular, providing visitors with detailed, up to the minute information.”
AWS understands the importance of prominent web presence and has been working with Search Engine Optimisation (SEO) experts, to ensure that intextra.web is optimised for search engine marketing campaigns, helping its users stay one step ahead of the competition.
UK house builder McInerney Homes is using the CMS for their website. James Farrell, Marketing Manager at McInerney Homes commented “we are extremely pleased with our new website solution, which is fresh faced, functionally rich and easy to navigate.”
Farrell continued “We are confident that this will be a real asset to our business and fundamental in our strategic marketing plan moving forward. With this one-stop communication tool we can engage and interact with our customers in real time. Coupled with this, the user friendly intextra.web software has simplified the content management enabling us to change the look and feel of bespoke pages easily”.
intextra.web has been developed to empower you to take control of your website, with minimal technical knowledge. You can change content quickly and easily and make your site an effective digital marketing channel.
Don’t let 2011 slip by without harnessing your online potential.