Gorenje launches new brochure

Sticks with landscape format

 Gorenje, the Slovenian manufacturer renowned for its creative and effective kitchen and laundry appliances, has launched its new product brochure for 2012.

Retaining the landscape format introduced last year, the 2012 Gorenje brochure features a smooth satin finish, with full-colour images and detailed appliance descriptions. Available in an A4 size, the brochure is separated out into different product sectors, with Gorenje’s popular designer collections, such as the Retro refrigeration range and Gorenje designed by Karim Rashid line, situated at the front for easy access.

The new Gorenje brochure attractively displays all of the brand’s latest products, including the new Simplicity White collection, the HomeCHEF oven and the two new colours in the Retro Refrigeration range; Fiery Red and Mystic White. Beautiful lifestyle images allow the consumer to visualise the appliances in their own home, alongside other products.

Gorenje’s 2012 brochure also details the brand’s key consumer incentives, including the free five-year parts and labour guarantee available on many of its appliances.

Lauren Abbott, Gorenje’s Marketing Manager, says: “A brochure is a key selling tool for the retailer, and also an important reference guide for the consumer. It is crucial therefore that it offers a good balance between informative product details and strong imagery, giving the consumer and retailer a complete picture as to what is available. Gorenje’s 2012 brochure is sure to be of real benefit as it has been carefully designed to accurately reflect the brand’s stylish and innovative designs, and help the consumer make the best choice for their needs.”

The 2012 Gorenje brochure is also available in PDF format, and can be downloaded from http://www.gorenje.co.uk/catalogues

For further information about Gorenje’s appliances, or for a copy of the brochure, please contact your Area Sales Manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk

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