Athena’s premium, sustainable worktops, like Mirage, offer housebuilders stylish, budget-friendly alternatives, setting new standards in UK homes
In today’s competitive market, housebuilders face the challenging task of creating homes that are not only affordable and of the highest quality, but they must also do this whilst making spaces that people can fall in love with and will want to buy.
This is particularly true for high-energy areas of the home such as kitchens and bathrooms, where surfaces need to withstand wear and tear whilst maintaining a functional, yet attractive aesthetic. It is often said that the kitchen sells the home, and simply putting laminate worktops in and crossing their fingers may not cut the mustard anymore.
Surfaces like quartz are becoming more of a commodity and, in higher end properties, these surfaces may be considered as a ‘standard’ or expected requirement by many discerning buyers. However, with the negative press quartz is receiving right now regarding silicosis, and the move towards porcelain or sintered stone worktops in high end retail, how do house builders stay one step ahead of the competition without blowing the budget on high end work surfaces?
Step in Athena Surfaces. In recent months, Athena have moved to a brand new 4-acre site in Worcester and have also launched a new product into the volume house build sector, Mirage by Athena.
Mirage by Athena is a revolutionary solution to the future of sustainable worksurfaces, made from the finest Italian porcelain and inspired by the shift in the UK market towards sustainable, yet beautiful, sintered stone worktop options. Indeed, in a recent study it was claimed that Porcelain would increase as a worktop choice by 47% over the coming years, meaning that housebuilders must have an affordable option now. Coupled with the rapid decline of quartz as the ‘go to’ option due to recent developments, there really is an urgent need for a worktop supplier offering an affordable option to the house build sector.
Athena have long been making it their business to offer aspirational surfaces to housebuilders at affordable price points, so it makes perfect sense that they be at the forefront of the Porcelain revolution as it sweeps through the UK.
Starting this year, Athena have already introduced Mirage into Persimmon Homes and Avant Homes and, this month have announced that they have secured the national contract with Bellway homes, who have embraced the sustainable and ecological benefits of Mirage by Athena.
Athena founder, Adam Miles says “Buyers know what they want, and they are constantly bombarded by images of Porcelain work tops with flowing marble designs and matching floor tiles on social media. By making these products affordable for the first time, Athena aims to ensure housebuilders don’t settle for second best in their designs. This is especially true given that many housebuilders offer luxury worksurfaces as upgrade options, meaning that they can afford to offer a range of materials and leave the purchasing decision to the customer. If we can deliver high quality, Italian porcelain worktops at the same price point as quartz, there really isn’t a good reason for housebuilders not to make the switch.”
By making sure that housebuilders can stay on-trend and offer the most desirable worksurfaces, Athena ensures that their customers sell more worksurfaces, which in turn means selling more houses at no risk.
EMAIL: sales@athenaworksurfaces.co.uk
WEBSITE: athenaworksurfaces.co.uk
PHONE: 01886 880967
