GROHE is set to reshape the future of water experience at this year’s edition of ISH. Every aspect of GROHE’s presence at the world’s leading trade fair for HVAC and Water will reflect the foundation of the brand: “Pure Freude an Wasser”— pure joy of water. From an exhibition design that creatively incorporates the element to innovative solutions that enhance daily experiences, complemented by engaging accompanying events, water will be celebrated in all its facets.
Bijoy Mohan, Leader LIXIL International, comments: “Our presence at ISH 2025 is both honouring the brand’s foundation and a demonstration of how we envision the future of water enjoyment will look. For nearly 90 years, our mission—Pure Freude an Wasser—has driven us to create solutions that enrich everyday life. At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design, and sustainability. By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future.”
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