GROHE at HIX 2022


Supplier of complete bathroom solutions and kitchen fittings for hotels, resorts, and hospitality projects globally, GROHE, is delighted to be exhibiting at the HIX 2022.

The hotel design exhibition will take place at London’s Business Design Centre and welcome over 3,500 guests and 300 exhibitors to showcase all things hotel design and experience. Following on from the success of GROHE’s exhibition at the debut HIX show in 2021, GROHE is returning in 2022 to showcase its quality range of bathroom products, with particular focus on its premium ranges of Atrio, Allure and ICON 3D for spa-inspired bathroom design concepts.

GROHE will be inviting guests to immerse in the serene ambience of its spa-inspired room set as part of a new premium spa and wellness-focused concept currently in development. The space will be created with re-envisioned designs of its popular Allure brassware and the beloved Atrio range, 2 alongside its industry leading ICON 3D collection which consists of uniquely innovative 3D printed taps, for a truly bespoke design. To further emphasise the messaging around wellness, pleasure, and relaxation, elsewhere on the stand GROHE will have a lounge area for guests to enjoy. Throughout the afternoon, GROHE will have a working barista for guests to enjoy complimentary hot drinks, followed by a mixologist in the evening serving cocktails and alcoholic beverages.

“We’re delighted to be returning to HIX this year, following last year’s triumphant debut show” says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “This year we’ll be highlighting our premium product ranges, with emphasis on bathroom design concepts that evoke wellbeing, sanctuary, and relaxation. Concepts that provide an escapism and a place of refuge are crucial within the industry, and we’re continuing to create this immersive narrative within the hotel bathroom around wellness and health through water, providing innovative designs for a bespoke experience”.

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Anna Wood
Editor, Showhome
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