- GROHE is awarded for consistent brand management
- Global brand makes a splash inside and outside the sanitary industry
- The award ceremony will take place in Konzerthaus Berlin, hosting an exclusive audience of 1,400 guests on 1 November 2019
The jury for the “Red Dot Award: Brands & Communication Design 2019” is full of enthusiasm; the international experts have bestowed the distinction “Red Dot: Brand of the Year” upon the global sanitary brand GROHE. Each year this prestigious accolade is awarded to the best brand in its industry. Over several days, the experts scrutinised, discussed and assessed a total of 8,697 entries. With its outstanding design quality and extraordinarily consistent representation of its own values across different channels, GROHE won over the experienced jurors.
On winning the award, Thomas Fuhr, CEO Grohe AG, says “We are delighted about the award. It is an appreciation of the GROHE brand and its employees across more than 150 countries who represent a consistent brand experience day in, day out. At the same time, it recognizes the new path we took to emotionally charge the GROHE brand and its products in a holistic context, which gives it relevance way beyond the sanitary industry.”