Showhome magazine sits down with Ben Bryden, Sales and Marketing Director of RAK Ceramics, to discuss their award-winning bathroom designs and new emerging trends in the bathroom sector
From one key housebuilder client a decade ago, to something of a household name among specifiers and developers today, RAK Ceramics is making quite an impression in the market. Already a major player in the projects and specification space in the UAE, the manufacturer’s success in the UK housebuilding industry is due largely to its point of difference to others in the sector.
“RAK Ceramics is a one-stop shop, offering sanitaryware, baths, showers and brassware and is the third largest tile producer globally,” explains Ben Bryden, Sales and Marketing Director of RAK Ceramics UK. And with a 50% market share of the UK ceramic kitchen sink market too, the business offers specifiers a single-point solution from one trusted brand. Offering full UK warehousing through its supply chain, the business has unique capabilities which are paying dividends.
Award-winning bathroom design
Able to offer complete bathroom solutions to developers at a variety of price points, from mid-range to high-end builds, by tapping into the latest trends RAK Ceramics is also able to supply products that create luxurious, spa-inspired bathrooms that really help to sell houses. With RAK Ceramics, developers can offer homebuyers award-winning bathroom solutions, with RAK-Valet just one of the collections that has enjoyed success on a global level in 2021.
Winning Bathroom & Sanitaryware category in the prestigious SBID International Design Awards 2021, RAK-Valet is a collection designed by Patrick Norguet, bringing together the creative flair of the French designer and the manufacturing quality of RAK Ceramics. Available in matt and glossy finishes, RAK-Valet features thin-profiled washbasins, a generously sized, luxurious bathtub and sanitaryware with elongated lines. The collection is completed with details such as metal legs and towel rails, plus a functional and stylish ceramic shelf. RAK-Valet also co-ordinates perfectly with some of the most successful furniture ranges by RAK Ceramics, including RAK-Joy Uno cabinets and mirrors.
On the tiles with RAK
The manufacturer’s tiling ranges have enjoyed similar success since launching, with the translucent mega slab collection – Luce – awarded Best Innovation 2021 at the TTA Awards. The range includes seven different graphics and colours in marble and onyx effect, that replicate the natural ability of the stones to filter the light. The translucent body of Luce is made with a very high purity of raw materials containing special and high-quality clays and minerals. When illuminated, Luce’s special body gives a soft glow and really transforms the design from a plain tile to a soft natural marble.
A popular feature of the RAK Ceramics tile offering is its award-winning Mega-Slabs. Imagine a tiled space with virtually no grout lines, where the design possibilities are limitless and the surfaces provide unparalleled flexibility for any kind of application.
Heat resistant, recyclable, lightweight, durable and easy to clean, Maximus porcelain mega slabs measure a generous 135 x 305cm. Available for delivery direct to site for ease of handling, these surfaces that work so well as wall cladding and flooring in the bathroom are available in a range of inspired designs, including marble-effect, concrete, stone and metal-effect, enabling the latest on-trend looks to be incorporated into any interior design without any maintenance issues.
Read the full article in our Novmeber-December issue here: Show Home (pagesuite-professional.co.uk)