Showhome Contributing Editor Gail Rees investigates whether developers can embrace the trend for statement surfaces without losing mass-market appeal
Neutrality has long been the safe choice in property development, ensuring broad appeal and longevity in design. However, the landscape is shifting. Interior trends are increasingly favouring bold colours, dramatic textures, and statement surfaces that infuse character into spaces. For developers, this presents a challenge: how to meet the demand for more expressive and unique interiors while maintaining the broad marketability essential for new builds. Striking this balance requires a nuanced approach that allows for statement elements without compromising mass appeal.
Understanding the Rise of Bold Interiors
Interior design has undergone a significant transformation over the past couple of years. While minimalism and neutral tones have dominated previously, recent years have seen a growing appetite for rich hues, textured finishes, and visually striking materials. Consumers, influenced by social media, boutique hospitality design, and high-end residential trends, are becoming more adventurous in their choices. What was once considered niche—such as colour drenching, maximalism and ‘dopamine decor’ —is now moving into the mainstream.
This shift can be attributed to several factors. Firstly, homeowners are increasingly seeking spaces that reflect personality and individuality rather than generic, one-size-fits-all aesthetics. Secondly, as people spend more time at home—particularly post-pandemic and now with the cost of living crisis—there is a greater desire for stimulating, engaging interiors that go beyond purely functional design.
Trend vs. Marketability
For developers, incorporating statement surfaces into projects presents both opportunities and risks. While bold interiors can add value and differentiation, there is always the concern that overly specific design choices may alienate potential buyers.
One of the most effective strategies is to strike a balance between timeless foundations and trend-led accents. Neutral base palettes—such as warm greys, soft whites, and muted earth tones—can serve as a versatile backdrop, allowing statement surfaces to take centre stage without overwhelming the space. The key is to use bold design elements strategically, selecting areas where they can make the most impact while remaining adaptable for future occupants. Instead of embedding bold design choices into permanent fixtures, they can integrate statement surfaces in ways that allow homeowners to update or personalise them as trends evolve. For instance, feature walls with removable wallpaper or bright coloured paint allow buyers to experiment with bold patterns without a long-term commitment.
How Consumer Demand is Shaping Design Choices
Consumer preferences are evolving, with more buyers open to experimenting with colour and texture than ever before. However, preferences vary depending on demographic, location, and property type. In urban developments, younger buyers and renters may gravitate towards high-contrast designs, industrial textures, and statement kitchens or bathrooms. In suburban and family-oriented developments, there may be a preference for softer, nature-inspired aesthetics with textural depth rather than overtly dramatic choices.
Developers can cater to these shifting preferences by offering a degree of customisation. Providing buyers with a choice of finishes—such as different worktop materials, splashback styles, or cabinet colours—can make a property feel more tailored while maintaining cost efficiency. This approach not only enhances perceived value but also gives buyers a sense of ownership over their space, making them more likely to invest emotionally in the property…
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