115 open water enthusiasts and complete beginners finished the Oxford 4k Lock to Lock river swim organised by Swim Oxford Ltd on Saturday 6th September 2015. The new event was sponsored by home appliance brand Amica. Amica, which is rolling out a grass-roots marketing campaign for the last quarter of 2015 and throughout 2016, directly linked the inaugural Oxfordshire event to its independent kitchen specialist and expert electrical retail customers from the immediate area.
Bob Gibson, joint director of Swim Oxford said “It’s great to have an international brand supporting a local sporting event of this type. There’s clearly a huge appetite for this kind of activity as we could have sold twice the number of places. We have plans for longer swims and hope Amica will support us once again.”
Fastest Male (18 & Over) – Greg Bird
Fastest Female (18 & Over) – Vicky Pearson Esser
Fastest Junior Male – Zak Gibson
Fastest Junior Female – Caitlin Brown
Simon Freear, country manager for Amica in the UK and Ireland said, “Amica is a youthful brand with a heritage in sporting support. There is so much consumer interest in open-water swimming and triathlons we’re delighted to have been part of this event in Oxford.”