GROHE become Headline Sponsor of world’s first online design festival


GROHE has announced its headline sponsorship of Dezeen’s groundbreaking Virtual Design Festival (VDF).

VDF is the world’s first online design festival curated by Dezeen editor-in-chief Marcus Fairs that seeks to bring together the international worlds of architecture and design intellectually at a time when we must all physically remain apart.

The festival, which has already provided a host of inspiring and exclusive content to its worldwide digital audience for more than six weeks, has already clocked up over 1 million video plays.

It runs until 30th June. Daily highlights include online talks and discussions, short films and presentations from industry-leading figures that inspire and celebrate the global design and architecture landscape and discuss how its community has adapted to the current extraordinary circumstances.

The glittering line-up has so far included leading trend forecaster Li Edelkoort, British architect Alison Brooks, and Harriet Harris, Dean of the Pratt Institute School of Architecture in New York.

GROHE will contribute to the rolling programme with a line-up of virtual events on 2nd June including interviews with Chief Design Officer LIXIL, Paul Flowers, and Vice President LIXIL Global Design and Consumer Experience EMENA, Patrick Speck.

GROHE will offer up the very latest considerations surrounding health and wellbeing, shifts in consumer behaviour around this macro-trend and the increasing role hygiene will play in both public and residential bathrooms and kitchens.

“Dezeen is a unique platform, delivering unrivalled insight that truly captures the imaginations of today’s architects, designers and the eco-conscious,” comments Paul Flowers. “Our partnership over the years has been witness to a series of innovative events that have actively changed the face of the industry, and none quite so pivotal as Virtual Design Festival, which brings a sense of stability and drive for creativity to an otherwise turbulent time.

“I am thrilled to have the opportunity to speak on the topic of Health & Wellbeing and the current hygiene context with a view to providing insight on the latest consumer demands and behaviour for the kitchen and bathroom.”

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