This summer, from Thursday 29th August to Sunday 1st September, GROHE will be making its debut at the UK’s largest air festival and well-loved family event, Bournemouth Air Festival. As a major event and stop off as part of its 2019 Truck Tour, GROHE will use the picturesque seaside setting to launch a campaign focused around sustainability across the four days.
GROHE is taking the concept of its Truck Tour one step further this year by not only welcoming passers-by onto the truck to showcase its display of products but also by pledging its stance against single-use plastics by hosting a number of sustainable activities throughout the event. GROHE will be offering visitors to the show the chance to rehydrate by sampling filtered and chilled still or sparkling water courtesy of its GROHE Blue Home Watersystem, a system that has been designed to help eliminate the need to purchase single-use plastic bottles. Brand ambassadors will also be leading beach cleans at the show’s coastal location and incentivising visitors to join in on the action to conserve the surrounding beaches and ocean.