InSinkErator® hosted a summer masterclass with one of Northern Ireland’s most celebrated cookery writers and broadcasters, Jenny Bristow, where guests cooked alongside Jenny and got hands-on with trying out the InSinkErator® food waste disposer and steaming hot water tap.
The once-in-a-lifetime opportunity was given to twenty Jenny Bristow fans, through a newspaper competition, to witness the successful cookery writer and chef in action. Guests were greeted by Jenny outside her picturesque home and were invited in to sample canapés and summer cocktails in the drawing room before venturing into the renowned studio kitchen, which has featured in all ten of Jenny’s television cooking series’. Guests were invited to assist Jenny with the cooking, including piping pink meringues, preparing a roasted vegetable tart, as well as putting food scraps down the food waste disposer. Two guests were also lucky enough to win either a food waste disposer or steaming hot water tap from InSinkErator®.
InSinkErator®, the global leader and inventor of food waste disposers, and major player in the steaming hot water tap market, teamed up with Jenny Bristow to give fans the chance to attend bi-annual cookery masterclasses at her own home and studio. Jenny’s fruitful career spans over two decades. Not only a bestselling author and presenter of highly acclaimed cookery programmes, Jenny’s work extends far beyond her commercial success. As a passionate supporter for healthy eating and a notable charity figure in Northern Ireland, Jenny works as brand ambassador for InSinkErator® to promote all the valuable aspects of steaming hot water taps and food waste disposers, which she claims are ‘must-haves’ in her own kitchen.
The on-going masterclass events give InSinkErator® and brand ambassador, Jenny, the ideal platform to promote the unsung benefits of InSinkErator®products directly to consumers. Special demonstrations of the steaming hot water tap and food waste disposer emphasise the practical and sustainable aspects that make them such invaluable additions to Jenny’s own kitchen.
Kevin Carr, UK Sales Manager, InSinkErator®, says: “The summer masterclass was hosted wonderfully by Jenny and her team, and was truly a day to remember for everyone who attended. Hosting the cookery masterclass events with Jenny is a great way to engage with consumers in Northern Ireland; giving us the opportunity to promote our products and message, while still giving something special, and truly memorable, to the loyal Jenny Bristow fans.”