British Ceramic Tile launch Trace

New premium ceramic tile collection in collaboration with Conran and Partners

British Ceramic Tile is poised to launch a new high-end collection for 2014 in partnership with Conran and Partners; the collaborative British design studio founded by Sir Terence Conran working across Brand, Product, Interiors and Architecture.

The company has worked closely with Conran and Partners to produce a contemporary yet commercial ceramic collection with broad appeal. Known as Trace, the collection blends contemporary design with an on-trend colour palette, coupling strong structural forms with tactile design.

Featuring simple modern structures and designs in a soft neutral colour palette, the Trace collection is perfect for a wide of commercial projects and is made up of three distinct design families of ceramic wall tiles; Fractal, Tactile and Linea.

Fractal cleverly refracts light through iterative structured geometric forms. Consisting of Ridge and Facet, the tiles are available in 198x198cm gloss tiles across Black, White, Putty, Plum and Poise colourways.

Tactile comprises both geometric structure with an unexpected irregular relief. Incorporating the existing Hartland range, designed by Conran and Partners, which has been updated with a new colour palette and matching gloss 25x40cm plains in Black, White, Putty, Plum and Poise.

Linea has been crafted from natural flows and grooves taken from organic shapes and consists of Flow and Point, a range of 25x50cm satin tiles in five modern neutral tones.

A coordinating range of satin 331x331cm and 498x498cm floor tiles complete the collection in Black, White, Putty, Poise, Plum, Dusk and Smoke. The result is a versatile, mix and match collection with a high-end look.

Trace will be launched under the Aspire brand from British Ceramic Tile and is part of the Designer range which brings together a selection of well-respected design names including Conran, Laura Ashley and Hemingway, together with high quality ceramic, glass and mosaic tile collections.

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