Reactivating its partnership with Craft & Crumb, Indesit is offering consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers.
Running from 10 October to 28 November 2018, the promotion brings together the idea of families working together and spending quality time with each other.
Indesit strives to encourage everyone in the family to help with household chores so there’s more time to be spent enjoying activities, with baking one of the most exciting ways to get children involved in the kitchen.
To support the promotion, retailers have access to point of sale material and digital assets, all of which is available from their Indesit Account Manager.
Included in the promotion is the Indesit Aria built-in oven (KFW 3844 H IX), which boasts a 71-litre capacity, meaning there’s plenty of space for cooking the Craft & Crumb cake creations.
Sara Bazeley, Brand Manager at Indesit, said: “After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen.
“Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future.”