Whirlpool, the world’s number one manufacturer of major household appliances, which is celebrating its centenary next year, has produced a stylish new brochure for its free standing collection. Printed in full colour with high-quality photographs of each product and detailed specifications, the A4-sized, portrait brochure reflects Whirlpool’s ethos of combining ease of use with good looks, and is a powerful marketing tool for the kitchen retailer. The brochure explains Whirlpool’s principles when addressing issues such as technological innovation, cutting edge design and protecting the environment, where it is leading the way with its Green Generation range. It is divided into eight sections; washing, drying, dishwashing, cooling, freezing, microwave ovens, customer service and the web. The start of each section outlines the outstanding features of the range and has a glossary which explains each function. For example, the glossary for the washing section explains every function from the black programme to the water supply warning light, helping the retailer advise the consumer which appliance is exactly right for them. The clear photographs and brief résumé of each appliance enhance the brochure’s usefulness. There is also a section highlighting the accessories available for each product range and a full specification chart, making the brochure a comprehensive aid for the retailer. Dean McKelvie, Whirlpool’s Free Standing Product Marketing Manager, says: “Whirlpool’s innovative, stylish and intuitive free standing appliances deserve to be showcased in a brochure which is equally impressive. This new brochure is the perfect information and marketing tool for the kitchen retailer.” To receive Whirlpool’s 2010/2011 free standing collection brochure contact your Regional Business Manager or call Whirlpool on 020 8646 5000.