Ted Baker talks fashion at British Ceramic Tile’s London Hub

Ted Baker talks fashion at British Ceramic Tile’s London Hub

The world of fashion and interiors united once again at British Ceramic Tile’s London Hub. The two industries, which have greatly influenced each other throughout the years, were brought to life by Ted Baker’s Historian, Peter McDonough, who captivated the local A&D audience with his No Ordinary Ted talk.

Packed full of design ideas, Peter gave guests the inside track on how a global fashion brand searches for inspiration from a wide range of sources including William Morris’ poetic words, and famous artwork “Trellis” to create some of Ted’s most iconic signature prints.

Created to be a hub of design inspiration and a highly creative space for architects and designers, the talk enjoyed a fitting home at British Ceramic Tile’s London Hub with the latest Ted Baker tile collaboration also on display.

Tina Clark, manager at British Ceramic Tile’s London Hub explains: “Ted Baker is a huge talking point with our customers, as it’s a shining example of how fashion and interiors work harmoniously together. Organising this talk was a natural step for us, not only showcasing our designer collaborations but also opening our doors to the local A&D community.

“We hope to hold similar events on a regular basis at the London Hub. Our events will vary in topic but will feature design as their focus, while building valuable relationships with our customers.”

Peter McDonough, Ted’s Historian said: “Design movements are very much influenced by the historical and political landscape of the day. Predicting future design trends needs to be seen in the context of Britain’s vote to leave the EU, and the possible economic and societal implications of this decision. Perhaps we will see British designers striving to promote their work to an even wider audience.

“Inspiration can be found in so many different places, which is why I encourage Ted’s employees out of the office as often as I can. We’ve even started a reading group, as the written word can offer so many different design possibilities.”

British Ceramic Tile will be holding a number of different talks for architects and designers in the next year. For more information keep an eye on the website www.britishceramictile.com/specification and register for the newsletter, or call 020 7490 0338.

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