David Cook becomes Managing Director of Saniflo

January 5, 2024

Saniflo, part of the SFA Group, which today has 20 subsidiaries and distributes its products in multiple countries with an extensive network of importers and distributors, is pleased to name David Cook as its new Managing Director, following the retirement of long-standing MD Tim Pestell.

David joined Saniflo as the Sales Director and MD Designate in May 2003 and has spent the last few months shadowing Tim, meeting customers and gradually taking the helm. He has joined at a very exciting time in the company’s development as the commercial product range grows following the acquisition of Zehnder pumps. It also comes as the Kinedo range of products continues to expand with the launch of Kinewall; a stunning new range of decorative bathroom wall panels.

Prior to joining the company, David was Sales Director at Baxi Heating, where he worked for 26 years having joined as an Area Contracts Manager in the Southeast of England and working his way up the ladder as Divisional Sales Manager, Key Account Manager, Brand Manager – Main Boilers and more. With common trade and consumer customer he understands very well the sector and has been able to hit the ground running. David’s aims and aspirations in his new role at Saniflo include building on the success of the previous incumbent, with a focus on the commercial pump range and Kinedo showering range.

“I am delighted to join the Saniflo team and make official my new role as Managing Director. Following in the successful footsteps of Tim, my aim is to increase Saniflo’s share of the commercial pump market, whilst also focusing on the Kinedo showering range. We have a great team here at Saniflo who are enthused to achieve the companies’ ambitions.”

Tim Pestell is retiring from the role after having worked at Saniflo for 17 years. Everyone at Saniflo wishes Tim a long and happy retirement.

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