Gaia support BEAMA’s ‘Accelerating Electrification’ campaign

January 31, 2025

Specialists in underfloor heating – Gaia – have come out in support of BEAMA’s ongoing ‘Accelerating Electrification’ campaign, backing underfloor heating systems as the future of the UK’s heating industry.
BEAMA is the trade body for manufacturers and providers of energy infrastructure and systems in the UK, representing a sector worth £14 billion.
The organisation’s latest campaign – ‘Accelerating Electrification’ – aims to foster sustainable growth and investment within the UK electrical supply chain to help deliver the government’s low carbon growth strategy and decarbonise the nation’s energy, heat and transport infrastructure.
Gaia have come out to support the campaign, saying that underfloor heating is set to play a key role in the future of heating, with systems like electric mats and cables as well as wet underfloor heating powered by heat pumps already helping to decarbonise the sector.
“Electrification is essential for decarbonising heating in homes and businesses and underfloor heating will be key. While the government setting targets is a strong start, more investment, a detailed roadmap and clear guidance are needed to achieve these Net Zero targets, which is why this campaign is so important” says Steven Rooney, Director of Gaia Underfloor Heating.
According to BEAMA, there has been repeated delays and U-turns in relation to Net Zero and decarbonisation policies and targets, which has affected investment opportunities.
The industry body is now calling for decisive action and greater visibility of transmission and distribution network expenditure beyond 2030, in order to “deliver the supply chain requirements of tomorrow”.
Gaia say that this would have a significant impact on decarbonising the heating sector, with underfloor heating just one area which would benefit.
“As BEAMA says, the supply chain is ready to satisfy the increased demand for low carbon heating solutions and we’ve certainly already seen a boost in popularity. However, with greater awareness of the importance of electrification, alongside investment and government guidance, we could see an even greater uptake of underfloor heating solutions to decarbonise the sector faster” adds Steven.
Gaia say some underfloor heating systems – like electric heating mats and cables – are powered entirely by electricity, meeting both BEAMA and the government’s ideal picture for the future of heating.
Wet underfloor heating systems are also being increasingly paired with heat pumps as developers across the UK opt for low-carbon heat pumps as an alternative to gas boilers – making wet systems ideal for electrification too.
Plus, Gaia state underfloor heating is approximately 30% more energy efficient than traditional central heating systems due to its lower operating temperature and quick heat-up times. Less energy is used to achieve the desired temperature, enhancing a building’s energy performance.
“Underfloor heating will play a big part in helping meet the government’s Net Zero targets too. We hope that BEAMA’s campaign will prompt a clearer roadmap to electrification and we look forward to Gaia playing a key role in helping decarbonise the nation’s heating sector!” concludes Steven.
Gaia has 35 years’ experience designing, supplying and installing underfloor heating systems.
Trusted by architects, contractors, M&E consultants, builders and developers, they have worked for large-scale residential and commercial developments across the UK and Ireland.

Read more news and exclusive features in our latest issue here.