GROHE launches flagship initiative for installers

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Born from the changing nature of the trade and installation industry, GROHE Professional is a new subbrand from GROHE, tailored to installer’s needs that has just one goal in mind: to simplify professional everyday work for those at the forefront.

GROHE Professional consists of a dedicated product portfolio that includes reliable bestsellers like
GROHE Eurosmart or easy to install concealed champions such as the GROHE Rapido SmartBox, in
combination with a comprehensive service and training concept, at the heart of which is the GROHE
GIVE programme and the brand-new GROHE+ loyalty scheme.

As the daily supporter of our brand’s partners in the trade and on construction sites, the GROHE
Professional initiative keeps them one step ahead of the competition and paves the way for the future
of the industry. Thanks to its 360 approach, GROHE Professional supports tradespeople with tangible
solutions across all areas of the industry, from product, skill development, communication, and customer service.

“With GROHE Professional, we underline our commitment to our professional partners. Based on our
experience and expertise, we have put together a comprehensive product and service package that
offers the sanitary industry solutions for the challenges of today and tomorrow. Installers are the
backbone of our industry, so for us as a reliable partner, it is a matter of course to assist them in their
busy everyday lives as best as we can”, says Jonas Brennwald, Leader, LIXIL EMENA and Co-CEO
Grohe AG.

The GROHE Professional portfolio: Iconic bestsellers and hidden champions

To make installers’ everyday work as easy and efficient as possible, GROHE Professional lends a helping hand with established bestsellers like GROHE Eurosmart, the GROHTHERM thermostat family, plus new behind-the-wall heroes such as the GROHE Rapido SmartBox and GROHE Rapid SLX which is QuietMark approved. The portfolio, valued by experts around the world, is built on four simple brand values: reliable quality, timeless design, innovative technology with easy yet quick installation, and – sustainability from the production and throughout usage. Another time-saving advantage of GROHE’s Professional portfolio that supports installers’ businesses is the Perfect Match design approach. As kitchen and bathroom experts we offer holistic product solutions which perfectly match in form and function, offering a coordinated finish. This not only simplifies the consultation process with customers, but also offers up selling opportunities.

Read more of the latest developments in our new edition: May 2022 Issue Form – Show Home Magazine (

Media contact

Roshini Bains,
Editor, Showhome Magazine
Tel: +44 (0) 1622 823 922

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