In order to support retailers when discussing which kitchen products to specify in projects with their customers, InSinkErator® has created wide range of new point of sale (POS) material including sink stickers, A4 counter cards and tap hangers.
InSinkErator® aims to highlight the numerous benefits of owning a food waste disposer with their customers. But, as some consumers may still be unaware of the product category, InSinkErator® has generated new POS to make the product stand out and to foster conversations. The brand new sink stickers now available from InSinkErator® are semi-transparent, designed to be applied to the back of a display sink where they depict inedible food waste being put down the food waste disposer. This, alongside the new A4 counter cards, will highlight to consumers that the product is a hygienic alternative solution to managing inedible food waste at home, especially where home composting is not possible.
As the inventor and global market leader of food waste disposers, the InSinkErator® portfolio boasts a variety of models, designed to suit different family sizes and home cooking needs. InSinkErator® hopes its new POS will support its ongoing aim to educate both retailers and consumers on the benefits of its food waste disposers, including how easy and safe they are to use and that they neatly fit under all types of sinks, without compromising the style of the kitchen.
Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe, InSinkErator®, says: “We hope our attractive new sink decals alert consumers to the product and encourages conversations with retailers on the alternative food waste solution available. Additionally, by highlighting the Ideal Home Kitchen Award accolade for our 4N1 Touch tap, we believe this will provide consumers with the confidence that a trusted source has given the product their seal of approval. Our trade partners can order the brand new POS via their account manager, or on our dedicated retailer portal, as well as obtain digital copies of our brochure too.”
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