This month Andrea Fawell, Sales & Marketing Director of Kebbell, gives us a very honest account of the market factors that are likely to affect house buyers and housebuilders in 2022.
What are the biggest factors impacting the property market at the moment?
The long term impacts of problems with the global supply chain and the availability of materials and labour means it is increasingly difficult to build to a normal time scale and I can’t see that changing for a while. Brexit has meant the loss of many European site workers in particular, there is a huge HGV driver shortage and the costs of container ships bringing materials and finished items in has dramatically increased. Procurement departments are desperately trying to get materials to finish off homes.
There is also not enough stock on the secondhand market. We are hoping that people can have the Christmas they didn’t have last year and will then put their house on the market because until there is more secondhand stock there is almost an over demand for new homes which is a funny thing for a housebuilder to be saying!
Prices are not currently changing but developer’s margins are being squeezed with a 15-40% increase in costs of materials. There are roughly six month delays at some of our developments, but for some developers I understand there are delays of 12-18 months. Supply is simply not able to meet demand, even more so having had such a buoyant market post lockdown. All these factors are having a huge impact on deliverability and the cost of building. Timescales are stretching beyond what can be programmed for, so it comes down to managing expectations of the delivery of new homes.
How is the current market for new home-buyers?
It is a very difficult time for home-buyers. I have been in the industry for 36 years and I have never seen anything like it. People are committed to buying and to moving home, intensified by the pandemic, but developers simply can’t deliver to normal timelines or even promise when they will definitely be able to deliver because of all of the shortages. Homebuyers are still reserving anyway! Purchasers are frustrated but grateful that we are being so transparent and up front about the market problems. We are constantly looking for solutions and alternatives and we are keeping buyers in the picture with what is happening. Last week we had tiles stuck in a Liverpool port and further supplies stuck in Felixstowe. Neither port had the staff to get the tiles off the containers and there weren’t any lorry drivers to get those materials to site. We sent a van to Liverpool to retrieve the tiles and when they arrived, they were all broken. The purchasers had to choose a different tile that was available.
We are in this together. By having a collaborative approach homebuyers trust and work with us but it is a huge upheaval in their lives with many having to go into temporary accommodation whilst developers wait for the right parts to come in. Once they put their own homes on the market, in their heads they have already moved out.
Media contact
Roshini Bains,
Editor, Showhome Magazine
Tel: +44 (0) 1622 823 922
Email: editor@yourshow-home.com
