In recent months, Caesarstone, the industry leaders in premium surface design since 1987, has seen textured surfaces in warm hues come to the fore, in what is a rapidly growing trend. With consumers requesting thousands of samples from the brand each month, as well as visiting its three showrooms, the team is able to quickly identify shifts in consumer tastes.
UK Marketing Director, Jonathan Stanley, said: “We are talking to consumers on a daily basis, as well as numerous architects and designers, and it is really interesting to see trends developing, where tendencies towards particular colours, patterns or textures alter over the space of time. We saw a clear uptick in requests for our more textured surfaces last autumn, and interest in these has continued to grow. The Japandi interiors trend is very evident in parts of the kitchen market, but this interest feels broader than that.”
Mor Krisher, Head of Product Design at Caesarstone states, “We want to add warmth to our homes through the addition of textures and soft colours; surfaces that have natural tactility as well as visual interest. Across our quartz, mineral and porcelain surfaces, we have been echoing the patina of materials like concrete, honed marble and limestone with our products for the last few years. Whilst they have always found favour with the global design community, they are now really taking off with consumers who are doing their own domestic projects”.
One of the Caesarstone surfaces at the forefront of this trend is 413 White Ciment, which riffs on heavy textures found in concrete as well as softer materials, like linen cloth, combining them with cloud like warm white hues. There is also significant interest in Caesarstone 4023 Topus Concrete, 4043 Primordia and the aptly named 4011 Cloudburst Concrete.
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