VitrA Partners with London Land Group

Residential developer London Land Group has officially sealed a strategic partnership with leading bathroom manufacturer VitrA. The collaboration will incorporate VitrA’s premium tiles, sanitaryware, and bathroom accessories into London Land Group’s residential developments, including the highly anticipated project, The Waterfront in Poole.

Since its founding in 1958, VitrA has achieved global acclaim for its commitment to excellence, sustainability and innovation, making them the ideal choice for London Land Group’s ambitious pipeline of projects. Possessing the largest single site ceramic production complex in the world, VitrA’s state-of-the-art factories produce an  expansive range of bathroom solutions that has set industry benchmarks.

Mario Luca Balducci, CEO of London Land Group, commented on the partnership: “At London Land Group, we are dedicated to delivering exceptional quality and design in our residences. Our partnership with VitrA underscores our commitment to offering our residents premium bathroom amenities that combine functionality and style. We are excited about the enhancements this collaboration will bring to our projects.”

VitrA’s Managing Director, Steve Breen highlighted the significance of the partnership, saying, “Partnering with London Land Group is an exciting opportunity to showcase VitrA’s offerings within the UK’s residential landscape. VitrA’s focus on quality craftsmanship and design aligns perfectly with London Land Group’s vision, and we look forward to contributing to the creation of outstanding living spaces.”

This strategic partnership will focus on incorporating VitrA’s premium bathroom solutions into London Land Group’s residential projects, beginning with The Waterfront in Poole. VitrA’s products are renowned for their durability, elegant design, and superior performance, making them a perfect fit for these high-end residences.

This partnership reinforces London Land Group’s commitment to collaborating with industry leaders and exemplifies the two companies shared values of quality, innovation, and a commitment to creating exceptional living environments.

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Media Contact
Joseph Clarke
Editor, Showhome
Tel: +44 (0) 1622 823 920

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