Unveiled at Germany’s Kuchen Meile exhibition this week, BLANCO has announced the launch of CHOICE.ALL, the first drink system of its kind to be available in the UK. When fitted as part of the BLANCO UNIT, the platform offers two types of sparkling water (filtered medium sparkling and fully sparkling water), as well as filtered still water (boiling water and chilled, with adjustable temperature levels) plus unfiltered hot and cold tap water. The CHOICE.ALL offers better tasting water in a wide range of formats and temperatures, and is also an incredible space saver, removing the need for a kettle or bottled water.
This latest innovation from BLANCO marks the first time the brand has offered a sparkling water option in the UK, and provides consumers with a complete drinking water solution. With simplified installation making it easier than ever to setup, the CHOICE.ALL platform includes an under-sink water conditioning unit, the brand new CHOICE ICONA semi-professional kitchen tap, and is accompanied by a new BLANCO UNIT app.
BLANCO’s new two-jet CHOICE ICONA semi-professional tap features an intuitive touch control, with a colour coded LED light ring to indicate boiling, still and sparkling preferences. Thanks to the app, it is also possible to save favourite water temperature and volume settings to return to at the press of a button. At launch, the CHOICE ICONA tap will be available in brushed stainless steel, satin dark steel, black matt and satin gold, ensuring that, as ever, BLANCO offers a breadth of colourways to complement any kitchen design.
Meanwhile, the CHOICE.ALL water conditioning unit features a state-of-the-art boiler supplying hot water from 65°C to 100°C, a water filter with chilled temperatures from 5°C to 10°C and CO2 cylinder for sparkling water. Engineered with a compact, space-saving design, the system is housed in a compartment which holds all elements making it easier than ever to plumb in under the sink and setup.
For the first time, the CHOICE.ALL is also accompanied by a BLANCO UNIT app, connected to any smartphone via Bluetooth, meaning users can programme the drink system to their individual requirements. This will include the CO2 intensity of medium and fully sparkling water, adjusted filter capacity depending on water hardness in your area, the type of water, the temperature and volume in millilitres. The app also simplifies maintenance, guides you through the cleaning mode, displays daily consumption statistics, provides information on filter and CO2 capacity, and alerts you if these become too low. The app also offers step-by-step animated instructions for the use and maintenance of the system. Both the filter and CO2 cylinder are seamless to replace thanks to an easy opening front cover, and the app also offers a convenient repurchase option, as well as connecting to customer support if needed.
Commenting on this latest launch from the brand, Neal Jones, UK Managing Director at BLANCO commented: “The CHOICE.ALL drink system is truly world-class and the first of its kind in the UK, offering consumers an at-home solution for better tasting water and a huge range of different servings, temperatures and formats. Our aim for the BLANCO UNIT has always been to optimise the kitchen experience and make things as simple and seamless as possible. This CHOICE.ALL does this and more, with two key environmentally focused features as it removes the need to buy bottled sparkling and filtered water and reduces water waste by apportioned servings of the exact amount of water you need. The CHOICE.ALL is also a brilliant space saver, removing the need for a kettle on your kitchen worktop and no need for a fridge filled with bottled water or filter jugs.
He continued: “This sort of step-change innovation gives home owners a reason to want to upgrade their kitchens and incorporate the latest tech. We’ve had phenomenal feedback from those who’ve seen the CHOICE.ALL in action so far, and are looking forward to introducing it to BLANCO customers.”
BLANCO has made a name for itself as the industry leader when it comes to a holistic and complete approach to the kitchen water place, with the BLANCO UNIT offering a complete solution to this corner of the kitchen triangle. The CHOICE.ALL drinking system will offer even more flexibility to the kitchen space, with a myriad of colourway options and the opportunity for revolutionary space saving.
The BLANCO CHOICE.ALL will be introduced to the trade in BLANCO’s 2024 catalogue, along with full product information and prices. This winter, the CHOICE.ALL drink system will also be available to see first-hand at BLANCO’s Brand Experience Centre in St Albans and customers will be offered demonstrations, training and consultative services. In the meantime, to find out more about the BLANCO CHOICE.ALL contact your regional sales manager.
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