Eurocell gets interactive

At Grand Designs Live

Eurocell will be headlining stand B387 at this year’s Grand Designs Live with a range of multimedia platforms designed to engage and inspire visitors.


Grand Designs Live 2012 is the UK’s leading contemporary home show with around 44,000 visitors expected over three days. It’s being held at Birmingham’s NEC from 12th – 14th October 2012.


Products being showcased by Eurocell include the innovative Aspect bi-fold door and brand new Charisma Classic vertical sliding sash window system.


Engaging and inspiring consumers through interactive media is the goal, with all of Eurocell’s latest videos, websites and digital literature ‘flip-books’ available to browse on iPads featured across the stand.


Eurocell, part of Tessenderlo Group, is expecting a huge amount of interest in its critically-acclaimed Aspect bi-fold door, which has over 30 unique and innovative features – including a new Building Regulations Part M-compliant low entrance threshold. Bi-fold doors is a growing market as more and more homeowners aspire to ‘bring the outside in’ and create open areas offering luxurious amounts of natural light and space.


The show will also debut the new Charisma Classic vertical sliding sash window system, specifically designed as a replacement for traditional sash windows in period properties, many of which are subject to more restrictive planning conditions, especially in designated conservation areas. Charisma Classic combines traditional aesthetics with contemporary technical performance. It features a new sash horn design unique to Eurocell, which echoes the design of sashes from a bygone era. A bespoke deep bottom rail completes the system for creating authentic-looking sash windows suitable for the most historic of locations.


Eurocell is also taking the opportunity to make homeowners aware of the sustainable benefits of PVC-U by showcasing its latest Eurologik windows, made using post-consumer recycled PVC-U. Visitors will be able to view the recycling process for themselves, as well as learn more about the closed-loop recycling which makes it possible for Eurocell products to be ‘made and recycled in Derbyshire.’


Chris Coxon, Head of Marketing at Eurocell, said: “Grand Designs Live is one of the most prestigious shows for anyone looking for inspiration and ideas for their home. We have a range of exciting new products on demonstration and would urge anyone interested in adding value to their home to come along and see us. Our latest interactive media means that there really is no better way of finding out how Eurocell can help you create your dream home.”

For more information on Grand Design Live 2012, visit:

To find out how to create your dream home with Eurocell, call the customer services team now on: 0800 988 3049, or visit: Alternatively, email:

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