Gerflor launches new tile and plank innovations

Gerflor’s inspirational LVT and plank flooring ranges come in differing specification and price points to meet new trends in housing

As the shift in the new build housing sector away from ceramic in favour of luxury vinyl tile (LVT) and plank flooring continues to grow, Gerflor has expanded its LVT product offering to provide greater choice in design, specification and price points at the luxury level of the market.

LVTs now represent one third of completed floorings in new housing. For house builders they are easier to install without breakages, the design scope is endless and they are attractive to buyers. For homeowners they provide a warm, comfortable, easier-to-maintain and desirable alternative.


Gerflor’s new Artline range of 40 first-class designs, with two distinctive themes: Artline Wood and Artline Mineral, may have an economical price point – but in terms of quality of design it can challenge the top LVT brands!

Bevelled edges, which are more commonly an element of higher-priced flooring, are a specific feature of Artline. They provide even greater realism by forming a visible bevel between the tiles and planks when laid, whilst superior embossing and grained surface effects add authenticity and embellish the designs.

It is, however, Artline’s fashionable colours and wide variety of tile and plank formats that ensures it caters for all tastes and complements both contemporary and traditional interior décor schemes. The 2mm thick tiles and planks also have a durable 0.3mm wear layer for high performance.


Inspirational design and high quality are again trademarks of Gerflor’s new Insight collection of decorative, luxury vinyl tiles and planks. With more than fifty design choices in Wood, Mineral and Urban effects, the design-led flooring collection reflects the global design influences of the international vinyl flooring manufacturer: Insight Wood designs alone amount to 30 strong realistic wood choices, whereas Insight Urban evokes a contemporary mood and Insight Mineral includes limestone, marble and granite effects with a modern edge.

At 2.5mm thick with a 0.55mm wear layer, Insight is robust enough for light commercial use and will retain its good looks with ease throughout the busiest of homes.


For those wanting a top quality, design-driven LVT flooring, Gerflor’s Creation range delivers at all levels. An innovative, luxury vinyl tile and plank flooring collection that reflects the latest flooring trends, it has 80 fashionable designs and three distinctive themes: Creation Urban, Creation Nature and Creation Authentic. Included are new effects, finishes and formats such as extra long planks for creating a greater illusion of space and mixed boxes of different width planks for added realism. Creation is 2.5mm thick with a 0.7mm pure PVC wear layer for top performance and superior resistance to wear and damage.

Gerflor LVT floorings are warm, quiet and comfortable underfoot and benefit from Gerflor’s PUR+ surface treatment for easy maintenance and improved scratch-resistance.

Experts in flooring for housing and one of the world’s leading vinyl flooring manufacturers, Gerflor is committed to new product innovation. Its portfolio of luxury vinyl tiles and planks, innovative sheet vinyl and lock and click system floorings is one of the most comprehensive available. As a result, Gerflor has a product solution for all residential interiors, whatever the need.

Gerflor is also at the forefront of the manufacture of 100% recyclable, sustainable floorings: It only uses harmless raw materials in its production processes, its production sites are ISO 14001 certified, almost 100% of Gerflor’s production waste is recycled and its products are amongst those with the lowest VOC emissions world-wide.

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