Hotpoint launches powerful stain removing Direct Injection Technology

Hotpoint’s new and most advanced anti-stain system

The new Hotpoint Ultima S-Line washing machine removes more than 100 stains at just 20˚C thanks to powerful stain removing Direct Injection Technology – Hotpoint’s new and most advanced anti-stain system.

Direct Injection technology can remove stains through a pre-mix of water and detergent that creates a cleaning foam, which is injected directly into the wash. As a result, the detergent enzymes are activated faster and penetrate fibres better, delivering a deeper clean at lower temperatures. The superior stain removal technology can remove stubborn stains such as tomato soup, red wine and olive oil without any pre-treatment, keeping colours and fabrics safe.

The Hotpoint Ultima S-Line RPD 10667 washing machine also boasts a highly efficient ‘A+++-40%’ energy rating thanks to Eco Rain Technology. Unlike a standard washing machine, Eco Rain Technology sprays water onto the top of clothes, rather than filling the drum from the bottom. This technology only uses the optimum amount of energy and water, offering a 20 percent reduction in water and 50 percent reduction in energy consumption compared to traditional 10kg ‘A+’ energy rated washing machines. 

The launch of the Ultima S-Line collection of washing machines is celebrated in Hotpoint’s new Love Your Clothes campaign, which aims to build an emotional connection with consumers, encouraging them not only to love their clothes, but to love the appliance that provides the ultimate in fabric care. With each purchase of a selected Hotpoint Utima S-Line washing machine, the consumer will also receive a free compact steam generator, worth £79.99, which glides through creases with ease to keep clothes looking their best. 

Ian Moverley, Brand Communications Director, says: “Removing stains is always the top priority when it comes to washing machines, and many consumers can be disappointed when their washing machine isn’t able to remove stains in the first wash. Our Direct Injection Technology is our most advanced anti-stain system, providing the ultimate in garment care by removing stubborn stains at just 20˚C. Our Love Your Clothes campaign celebrates the launch of the Ultima S-Line collection and provides retailers with a variety of digital assets that demonstrate how Hotpoint appliances provide complete care for the things consumers love.” 

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