InSinkErator appoint new European Managing Director

Ashley Munden is promoted from UK Sales and Marketing Director

 InSinkErator®, the world’s largest manufacturer of food waste disposers and a leading brand of steaming hot water taps, has appointed Ashley Munden to Managing Director, Europe.
Ashley was previously the UK Sales and Marketing Director reporting to Joe Ferrara, who is relocating to the USA to take up the role of Vice President, International for InSinkErator®.

Joe Ferrara comments: “With over 27 years in the industry, Ashley is well qualified for the position with his depth of experience of the market and the business. He will be instrumental in spearheading our continuing aim to be the preferred sink solution appliance brand across the continent. The brief is challenging with the development of the business across Europe but his business experience, enthusiasm and creative initiatives will add excellent value and brand protection.”

Ashley Munden says of his promotion: “This is a significant and very exciting step for me. I am very lucky to be supported by a terrific European team, which will allow me to implement and expand my initiatives across Europe.

“We have had a tremendous few years with the UK business unit driving sales increases of over 50 per cent. The continued investment in marketing support, advertising, PR and recently More4 television has generated and contributed to the great success.

“I believe our sales will continue to grow and go from strength to strength. InSinkErator® is an aspirational and world leading brand, with strong credentials in environmental sustainability; a key criteria driving consumer sales. It is a very exciting time ahead for the company and it is fantastic to play a part in its continued development and future.”

For more information and to talk to our sales team call 01923 297 880 or visit the website at www.insinkerator.co.uk

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