Samsung Electronics Co., Ltd. today hosts Bespoke Home 2022, the second annual showcase of Samsung’s Bespoke appliances. This year’s theme is built on the concept of the expansion of space, experience and time working together to provide a home life experience that goes beyond conventional home appliances.
“The positive response from the Bespoke Home event last year showed us our vision for a better home life through inspirational design, customisation and intelligent connectivity struck a chord with people around the world,” said Jae Seung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “This year, we are excited to build on our vision by offering consumers more ways to be self-expressive, experience the connected services and live more sustainably at home with Bespoke.”
Bespoke Home 2022 Expansion
This year, Samsung is offering a more holistic experience by expanding Bespoke throughout the home. Taking centre stage in the showcase are updated kitchen and living appliances with stylish colours, updated features, and premium finishes. New in this line-up is the global launch of the Bespoke AI washer and dryer as well as the Bespoke kitchen package.
For the European market, the package includes the all-new, AI-powered Bespoke ovens set to launch in the second half of this year. The Bespoke oven offers connected features through the SmartThings app, making cooking simpler and more efficient while delivering delicious results. The AI Pro Cooking can recognise ingredients, optimise the settings accordingly and monitor the food while it’s cooking to prevent it from being over or undercooked. The Dual Cook Steam feature lets users prepare both healthy steamed dishes and oven-cooked foods using different settings at the same time. In addition, the Sense-to-Open feature conveniently opens the oven door with just a touch allowing for an elegantly and minimal design with a handle-less, flat door. The rest of the package including dishwasher and induction cooktop will be available in the second half of 2022.
Expanding out of the kitchen and into the living space, the new Bespoke AI laundry will be available in the U.S. as well as Europe in July. In the U.S., the Bespoke AI washer, with an impressive 5.3 cubic ft. Ultra Capacity, makes it easy to do laundry regardless of load size. AI OptiWash optimises each wash by using the perfect amount of water and detergent based on how soiled your laundry is, while the Auto Dispense System offers a simple solution to store and dispense detergent automatically. Bespoke AI washers for the U.S. will be available in four colours and materials: Brushed Navy, Brushed Black, Silver Steel and Forest Green.
Read more of the latest developments in our new edition: May 2022 Issue Form – Show Home Magazine (yourshow-home.com)
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Roshini Bains,
Editor, Showhome Magazine
Tel: +44 (0) 1622 823 922
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