Whirlpool, the world’s leading manufacturer of major home appliances, has launched a brand new fridge freezer with 6th Sense® technology, to keep food fresher for longer.
As part of its Green Generation range, the new freestanding Whirlpool fridge freezer – the WBA 33872 NFC IX – styled in a high quality stainless steel finish with flush handles for a great look, incorporates Whirlpool’s very latest advanced 6th Sense® food preservation technology to create the ideal environment for food.
Ensuring the optimal temperature in the fridge at all times Whirlpool’s 6th Sense® technology senses temperature variance and restores it to the correct level up to five times faster than a standard fridge.
Humidity is a very important factor in the preservation of vitamins, antioxidants and other nutritious elements in food and this Whirlpool 6th Sense® Fresh Control refrigerator ensures the optimum environment, temperature and humidity conditions by circulating chilled air at the ideal humidity level around the fridge, so foods such as fruit and vegetables, cheese and salad to remain as fresh as the day it was bought up to four times longer.
Dalia Haddad, Product Marketing Manager for Whirlpool, says: “We take food preservation incredibly seriously and by using our advanced 6th Sense® Fresh Control technology, this very latest Whirlpool refrigeration design enables us to take this to yet another level, keeping food fresher for up to four times longer.

“For the retailer, this refrigerator presents the ideal opportunity to trade the consumer up to an energy and money saving model. Our patented 6th Sense® technology is as much a help to the environment as it is helping the consumer budget wisely for the longer-term.

“And we are very proud that our latest refrigeration models, including the WBA 33872, have been certified by independent testing and certification institute, SLG Prüf und Zertifizierungs GmbH, in Germany.

“Proper food preservation and the reduction of food waste are hugely important topics in the current economic climate, and are rapidly climbing the list of purchasing priorities among an increasing number of people.”

Key features and benefits of the new Whirlpool fridge freezer WBA 33872 NFC IX:
Freestanding 60cm-wide model finished in stainless steel with flush handles
• Electronic controls with LED display
• ‘A++’ energy rated
• Anti-bacterial filter
• Low noise level of 42 dB(A)
• Total net capacity: 320 litres
• Dimensions: H 187.5 x W 59.5 x D 66.0 cm
• 6th Sense® Fresh Control technology keeps the temperature and humidity at the optimum level for better food preservation
• Anti-bacterial filter gives protection throughout the fridge, keeping odours and bacteria at bay
• Four glass shelves, three are adjustable
• Bottle rack and deep door balconies
• Net capacity fridge: 223 litres
• Frost-free freezer eliminates the need to defrost
• Three freezer drawers
• Net capacity freezer: 97 litres

For more information on the Whirlpool WBA 33872 NFC IX fridge freezer and other appliances in the range, contact your Account Manager or call Whirlpool UK on 0208 649 5000.

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