Who’s Who – Roper Rhodes

With a dedicated contracts team, a new bespoke design service and healthy stock availability, Roper Rhodes are well-placed to support house builders 

The Roper Rhodes Group, incorporating the Roper Rhodes, Tavistock and R2 brands, is the UK’s leading supplier of bathroom furniture. Yet with over forty years of industry experience, the company is anything but complacent. 

Innovative Product Design 

Good product design is the cornerstone of the Roper Rhodes ethos, and regular launches continue to bolster an already well-rounded provision. Market leaders in bathroom furniture in the UK and Ireland, the company nonetheless has a strong multi-category offering- with a portfolio that ranges from modular and fitted furniture to sanitaryware, brassware, mirrors, cabinets and accessories. Central to the company’s launch strategy is a focus on innovation and maintaining its high product vitality index. Having already secured a prestigious Red Dot Award for their Loop mirror design, this approach has proven to be more than effective.  

Stock Availability 

Of course, investment in product design and innovation is inconsequential without adequate stock – an issue countless manufacturers have been faced with in recent years. With a 200,000 Sq ft distribution centre, over £50M in stock value and a strong supply infrastructure, Roper Rhodes have weathered the storm and continue to maintain high stock levels and deliverability to their customers.  

‘The ongoing strong financial performance of the business has enabled us to continually invest in advanced Supply Chain Planning techniques, and also to invest more heavily in local inventory.  This has paid particular dividends of late, in the context of the global supply chain disruption of recent years.  We consistently achieve availability levels in excess of 97% for our 3,500 fastest moving products.’ 

William Steele, Operations Director  

Dedicated Contracts Team

Central to the company’s offering is their dedicated Contracts & Developers team, supporting national and regional housebuilders as well as social housing contracts. With the combined experience of over 20 years in the industry, the five-strong sales team have expert knowledge of the building process, providing guidance and management from initial brief through to project delivery.  

Bespoke Design Service 

Supporting the work of their Contracts team, Roper Rhodes have also introduced their new bespoke design service, specifically for the house builder and developer market. Operating as an extension of your team, their dedicated product designers will collaborate with you to supply products that reflect the individual style and use of the planned space, working to your specifications and budgets to offer a unique and tailored experience.  


As part of their ongoing environmental commitment, Roper Rhodes have made a substantial investment in installing large-scale solar panels at thier Portbury Distribution Centre. Operational as of January 2023, the solar panels are now producing more green energy than the hub is consuming, with an unprecedented 333,368,312kwh generated to date, the carbon equivalent of 3,943 trees.  

Solar panels were also installed at the company’s Brassmill HQ in 2018. These panels are now generating about 15,000kwh of electricity per year, providing a significant contribution to powering the entire building where 70+ people work every day. 

Brassmill Lane, Bath, BA1 3JF 



+44 (0) 1225 303 900 


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Media Contact
Joseph Clarke
Editor, Showhome
Tel: +44 (0) 1622 823 920
Email: editor@yourshow-home.com 

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