Amica’s first solus showroom opened during January 2015 within the head office building of one of its partner distributors, Portway. Based in Andover, Hampshire the new Amica showroom is a dedicated, branded space displaying a range of freestanding and built-in appliances from all categories.
Simon Freear, country manager for Amica in the UK explains. “We are delighted to be working with our key distribution partners to create stunning showrooms in strategic positions geographically. This first facility is already proving a sound investment with visits from kitchen specialists, electrical retailers and those from the contracts market.”
Amica will be making full use of the new facility by running training sessions, creating new product videos and digital content for websites and blogs. Many of the appliances are live for cooking demonstrations and photography. Consumers are also welcome to visit the showroom by appointment.