British Ceramic Tile’s newly extended collection of glass splashbacks and tiles is set to make a big impact across the housebuild market.
Launching this autumn, the collection is designed and made here in the UK using the finest quality British glass and features a wide range of splashbacks, upstands and tiles in a kaleidoscope of colours and new size formats.
Extremely easy to install, Impact Glass offers housebuilders and developers a low cost, high impact design feature in the kitchen or bathroom that is sure to appeal to potential homeowners.
The collection also offers an extensive portfolio of on trend wall tiles and contemporary décors, all created to provide maximum impact when it comes to creating inspiring interior design schemes.
British Ceramic Tile’s Senior Product Manager, Jayne Adamson, explained: “The relocation of glass production to our manufacturing facility in Devon provided the company with an ideal opportunity to review its glass offer and relaunch the range to customers under a new brand name, Impact Glass.
“The range now offers over 30 colour options from subdued pastels and bold brights through to decadent, rich jewel tones, as well as 18 different size formats with a new large format 30x50cm tile and 600x140mm glass upstand. It’s a truly versatile collection, with something on offer to suit every homebuyer.”
The new Impact Glass range will be launched to the trade supported by a customer marketing campaign including lifestyle brochure, ‘from beach to bathroom’ leaflet charting the story of glass and mini swatch book to illustrate the wide spectrum of colours on offer. The company is also embarking on a national PR campaign in association with a well-known colour therapist to demonstrate the emotional and psychological benefits of using colour throughout the home.
For further information call British Ceramic Tile’s dedicated housebuild team on 01626 831391.
