GROHE, a global brand for complete bathroom solutions and kitchen fittings, today revealed the market launch of its water-recycling shower GROHE Everstream, expanding the brand’s range of bathroom and kitchen products that promote efficient water use and make sustainable choices easier.
The shower will be available to customers from spring 2024. The shower system is currently being field tested and a training programme for installers is expected to start in the second half of 2023. In addition, GROHE is also aiming to have all GROHE concealed showers water-recycling-ready by 2030.
GROHE Everstream has been designed to create the showering experience users expect but consuming as little fresh water as possible – and using far less energy. The Everstream system uses as little as a quarter of the water and a third of the energy typically required by traditional showers, translating into a cost-saving of up to 65% a year for a four-person household and up to 70% fewer CO2 emissions, depending on individual shower habits.
Jonas Brennwald, Leader, LIXIL EMENA, comments: “Last summer in Europe was one of the driest on record. Water scarcity is affecting us all and it is our responsibility as a water-technology provider to offer solutions that allow consumers to make a difference. Implementing water-recirculating technology in our GROHE portfolio elevates our offering to a new sustainable benchmark and is a milestone for our entire organisation.”
GROHE Everstream demonstrates how the home can actively and positively shape our personal impact on the planet and its resources. It divides the shower process into three parts allowing users to enjoy the experience, safe in the knowledge they are minimising waste.
1) First, users start the shower with fresh water, as with any regular shower.
2) Once finished using the shampoo or soap, the user can switch mode: The water collected in the drain after switching is pumped into a circuit, maintaining the desired temperature, and hygienically treating the water.
3) After use, cleaning takes place to prepare the shower for the next user.
“It is our mission to provide state-of-the-art technologies for using water resources sustainably while also creating additional environmental value for water. As we strive towards a circular economy, circularity can also play a much bigger role within our products themselves. GROHE Everstream takes our technology to the next level. We are looking forward to the results of our field-testing of the product, 3 to fine tune it for market launch in 2024,” says David Mainka, Leader Electronics and Innovation R&D Fittings, LIXIL International.
As part of LIXIL’s brand portfolio, GROHE’s sustainability activities as well as its product developments are embedded in LIXIL’s Environmental Vision which calls for Zero Carbon and Circular Living. Water sustainability is one of the focus areas here. The goal is to help people enjoy water while ensuring sustainable water use on a global scale in order to have a positive impact on the planet.
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