New pan regional strategy needed in Black Country

The Black Country Authorities Black Country Plan Review consultation in 2021, it was confirmed that there is now a significant…
Black Country

Share this article:

The Black Country Authorities Black Country Plan Review consultation in 2021, it was confirmed that there is now a significant shortfall in housing land for the period up to 2039 arising from the Black Country, with nearly 29,000 dwellings needing to be delivered elsewhere.

While the region’s local plan reviews continue to grapple with these housing needs, it is becoming increasingly clear that the GBBCHMA, and even authorities beyond the housing market area, urgently need to ‘effectively deal’ with the matter rather than defer it, if the region is to meet the challenge of providing sufficient land for new housing.

In order to assist the question of where the identified housing shortfall should be located, planning consultancy Lichfields has prepared its ‘The Black Country’s next top model’ Insight report, which examines the unmet housing needs and strategic planning issues facing the Greater Birmingham and Black Country Housing Market Area (GBBCHMA).

The report calls for local authorities across the West Midlands to reconsider their contributions to sustainably allocate land where housing development can take place to meet these needs.

Lichfields, which compiled its report using publicly available data and mapping, says the region has suffered for too long with an ad-hoc approach to planning and the time is right to have a pan-regional, evidence-based functional relationship approach to solving the regions unmet housing needs. The report argues that this should include a more evidence-based strategy and a formal mechanism for allocating and distributing housing development.

Jon Kirby, senior director and head of Lichfields Birmingham office, believes that planning policymakers should work together to make sure there is sufficient land available in the right location and said: “Crucially, if local authorities work together, and draw on an agreed evidence-based approach, we can then deliver the new housing needed within the region and create the places where local people will want to live and build communities.”

Myles Wild-Smith, associate director at Lichfields Birmingham office and the report’s author, said: “The time is now for all involved in planning and housebuilding to have a full and frank conversation about how to tackle this issue. There is no single panacea to determine the proportion of unmet needs that LPAs should seek to accommodate from others.

“A formal mechanism needs to be reached to ensure that everyone is compelled to work together to meet the unmet housing needs of the Black Country promptly and any that potentially arise from the forthcoming review of the Birmingham Plan.

“An evidenced-based approach to distributing these needs amongst the authorities, perhaps one that is similar to the functional relationship approach adopted by other authorities, could actively assist in ensuring that this need is distributed sustainably.”

Lichfields report has used available evidence to identify the proportions of the housing shortfall that could be reasonably justified in being located in the adjoining GBBCHMA authorities, and even authorities beyond the housing market area, based upon the functional relationship with the Black Country.

The outcome from the report identifies those local authorities including Bromsgrove, Lichfield, Shropshire, Solihull, Stafford, Stratford-on-Avon, Telford and Wrekin, could accommodate between 1 – 13% each of the estimated almost 29,000 new homes that need to be built over the next two decades beyond the Black Country if the region’s chronic housing shortage is to be tackled.

Indeed, if the housing requirements in these places are not addressed it may either result in increasingly negative housing outcomes across the sub-region or force them to look elsewhere for places to live.

Founded in 1962, Lichfields offers a range of planning services including economics, heritage, sustainability, and GIS. Its clients include local authorities and government bodies, as well as developers, landowners and operators in the housing, retail, leisure, commercial, waste and recycling and infrastructure sectors.

Read more of the latest developments in our new edition: January – February 2022 Issue Form – Show Home Magazine (yourshow-home.com)

Media contact

Roshini Bains,
Editor, Showhome Magazine
Tel: +44 (0) 1622 823 922
Email: [email protected]

About Showhome

Showhome magazine is the leading authority in residential design and housebuilding content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the home and interiors sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Bethany Kellock Picture

Bethany Kellock

Editor

Paul Thornhill Picture

Paul Thornhill

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Bellway North East Charity Ball 2026 yourshow-home.com

Bellway North East charity ball raises over £100,000

Bellway’s North East division raised £102,745 for charity at a fun-filled ball with entertainment and auctions.
Vent-Axia 90th Anniversary Commemorative Tree yourshow-home.com

Vent-Axia celebrates 90 years of British innovation

Vent-Axia marks its 90th anniversary with a special tree planting event. Discover its rich history in ventilation innovation.
Tivoli yourshow-home.com

New Ceralsio Tivoli finish

Tivoli from the Ceralsio collection offers a unique blend of sophisticated design and exceptional durability for all interiors.
Molly Rees & Elizabeth Anderson yourshow-home.com

Wren Contracts gives 481 devices a new lease of life

Wren contracts are making a difference with their donation of 481 Apple devices to charities, supporting communities and reducing waste.
Jess Chapman and apprentices yourshow-home.com

Apprentice calls for more women to join construction

Jess Chapman’s journey from military ambitions to a successful apprenticeship at NHBC highlights opportunities for women in construction.
Cotton Star Kitchen yourshow-home.com

Königstone’s mirror-chip zero-silica surface

Königstone’s Cotton Star embodies zero-silica innovation with a delicate sparkle, perfect for your stylish kitchen spaces.
Showhome unveils October 2026 issue. yourshow-home.com

Showhome unveils October 2026 issue

Showhome shares the latest insights on construction capacity, skills shortages, and the future of affordable housing in its new issue
Grant Westfield launches online installer training programme. yourshow-home.com

Grant Westfield launches training programme

Grant Westfield has launched a new online Installer Training programme designed to help installers develop product knowledge
Russell Roof Tiles contributed to a remarkable home makeover on DIY SOS, delivering tiles for a family's life-changing renovation. yourshow-home.com

Russell Roof Tiles featured on BBC’s DIY SOS

Russell Roof Tiles contributed to a remarkable home makeover on DIY SOS, delivering tiles for a family’s life-changing renovation
1810/SCHOCK will be attending regional business events to foster collaboration in the kitchen and bathroom industry. yourshow-home.com

1810/SCHOCK supports regional business events

1810/SCHOCK will be attending regional business events to foster collaboration in the kitchen and bathroom industry
Scroll to Top