Panasonic has reinvented the small appliances category by ergonomically and thoughtfully designing a new range of modern classics. The launch of these models marks an important strategic approach for Panasonic as it now enters into a new arena in Europe. However, this is a company with a reputation for technology, innovation and design that already precedes it and has the underlying reassurances of an existing, vast line up of products in Japan, where Panasonic has market leader status in domestic appliances.
The product design story is the outcome of a close collaboration between two of Panasonic’s prominent global design centres in Europe and Japan that was presented at IFA 2012. Panasonic has cleverly combined robust materials, function and unpretentious yet iconic design aesthetics with the new Kettle, Toaster, Coffee Maker and the W series, Hydrapower Steam Iron featuring patented technology. Their investigation has explored consumers’ primary purchasing behaviours and current trends in interior kitchen style that has resulted in an imbued and sensible approach to design details, rather than drawing upon obvious clichés. Recognising that the kitchen is often the creative hub and pulse of the modern home; the clean, contemporary lines of the new design icons are a response to a desire for enigmatic and intelligent design that complement different kitchen styles, without compromising on functionality.
Zeena Hill, marketing manager, domestic appliances, Panasonic UK concludes:
"We know Panasonic cares very much about what its products look like, so all the design elements have received meticulous, 360-degree attention. The thematic consistency of the square provides contemporary cool, but at the same time the shape effortlessly provides a solution to neat, space-saving placement int he kitchen."
Each model has been designed to sit flush against a wall or neatly in a corner and features well-engineered design principles with modern function. Particular attention and importance has been given to the innovative use of high-quality materials that further assures iconic design status for the new range.
TOASTER
Panasonic Toaster NT-ZP1/NT-DP1
KETTLE
| For further press information on the designs or to secure interview opportunities, please contact Hannah Waugh or Sam Finley at The White Room PR. t: 01892 511867 e: [email protected] /[email protected] |
