Bathroom brand R2 has elevated its product offering for 2023, with new ranges and line extensions to best-selling collections. The launch features new additions across every product range- from furniture and fitted bathrooms to sanitaryware, brassware, mirrors and cabinets.
With just over 300 new product SKUs, spanning five categories, the 2023 launch marks the brand’s biggest and most exciting venture to date. Drawing heavily on consumer research, the new collections reflect the growing demand for trend-led bathroom fittings- with a focus on new, bold colourways, statement finishes and impactful furniture and ceramics. With Google searches for ‘green bathrooms’ having increased 200% year on year, the brand has particularly focused on expanding its finishes offering and introduced Nordic green across seven furniture ranges.
“Research is the cornerstone of good product development and this launch is testament to that. By introducing new in-demand styles, colours and finishes to our already well-rounded provision, our designers have worked tirelessly to create appealing, affordable and high-quality bathroom products that best serve both our retailers and the consumer market.” Commented Simon Taylor, Marketing Director.
Notable new designs and line extensions include:
Status Furniture
Impactful and modern, this versatile new range of furniture features an integrated handle design and a slab front that gives a streamlined finish. Available in six styles and four finishes, including an on-trend Nordic green, with three handle trim choices and the option for a countertop basin, Status can be easily customised to suit a wide range of tastes and practical requirements.
Halcyon Brassware
Designed to complement the brand’s popular heritage-inspired furniture range, the Halcyon collection of tapware and showers includes stunning traditional features and is available across pillar tap, basin mixer, bath filler and exposed and concealed shower system styles. In both chrome and brushed brass finishes.
Hide Fitted Bathrooms
A contemporary addition to the R2 fitted bathroom collection. Hide offers a simple and sophisticated furniture option with sleek, handleless doors, perfect for creating a clean and minimal look in the bathroom. Available in a wide range of unit sizes ranging from small 200mm cupboards to luxurious 700mm basin units, Hide can be mixed and matched to create one seamless run of furniture, perfectly fitted to your space. With a choice of four versatile colourways.
New Countertop Basins
Compatible with a wide range of R2 furniture ranges including Type, Status, Contour, and Platform, the new collection of countertop basins by R2 includes round, bowl, pill and square washbasin options and meets the growing demand for trend-led bathroom fixtures. Available in classic white ceramic, the collection also features a bold black Arita basin. Ideally paired with one of the brands many solid surface worktop options.
Coast Sanitaryware
The mainstay of any bathroom collection, R2’s new basin and WC range is the epitome of style and simplicity. Coast boasts both practicality and style with rimless WCs, quick release seats and generous basins. With comfort height and standard height pans for customer convenience.
Stealth Mirrors
Rounding out this new collection, the new Stealth mirror range by R2 marries a stylish frame with beautifully diffused light, and a host of innovative features. Available in six styles, with circular and soft-rectangle options and two of-the-moment finishes in brushed brass and matt black, this mirror design adds impact to any bathroom suite.
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