Beko UK & Ireland considers why appliance value extends beyond purchase price, and how running costs, maintenance and aftercare can influence long term value for housebuilders and homeowners.
It’s easy to look at the purchase price of an appliance, but when you’re specifying across hundreds or thousands of homes, that’s only part of the picture. The initial price matters, but so does the value an appliance delivers throughout its lifetime.
It’s a familiar principle in other categories. Think about buying a car, the price you pay upfront matters but so do the costs that come afterwards, from fuel to servicing and maintenance. Appliance specification can be viewed in much the same way.
Looking beyond the purchase price
Running costs are one part of that picture. Energy efficient appliances use less power, helping homeowners keep household bills under control. It means decisions made during specification can continue to have an effect long after the keys are handed over.
But value isn’t only about energy. It’s also about what happens when support is needed. After handover, homeowners may need help with their appliances, which makes access to engineers, spare parts and quick problem-solving an important part of the specification decision.
Beko UK & Ireland have a dedicated team who work with housebuilders and developers who are supported by network of over 1,100 service engineers providing 99% coverage across the UK. More than half of first-contact issues arising within the first 30 days of warranty are resolved over the phone, without the need for an engineer visit.
Maintenance is another part of keeping appliances performing well over time. Through Beko owned WPRO, a comprehensive range of appliance care and maintenance products, consumers have the ability to look after their appliances, getting more from them over their lifetime.
For large developers, that support can make a meaningful difference. Resolving queries quickly helps keep the homeowner experience positive, while giving housebuilders confidence that the appliance is supported beyond installation.
Keeping appliances performing for longer
The same principle applies later in an appliance’s life. Access to repair, spare parts and the right support can help keep appliances in use for longer, helping homeowners get more value from products that have already been specified and installed.
This also means thinking about the relationship behind the appliance. For housebuilders, having a dedicated team that understands their requirements can make it easier to manage appliance needs from specification through to homeowner support.
So perhaps the better question isn’t simply “How much does this appliance cost?” but “What value will it deliver over its lifetime?”
The purchase price will always matter but so will what an appliance cost to run, the support available and how straightforward it is to repair and maintain. Looking at all of these factors gives housebuilders a more complete picture of value, one that considers not just the initial order, but the experience that follows.
For housebuilders specifying at scale, choosing appliances with this wider view can help deliver lasting value for both the developer and the homeowner.
To discuss the appliance requirements for your next project, email [email protected]
