The NHBC marketing team won two accolades last week at the prestigious Construction Marketing Awards, organised and presented by the Chartered Institute of Marketing.
Nominated in two categories, for best use of mobile and best use of advertising, NHBC scooped both awards for their Foundation Depth calculator app and People Power campaign respectively:
The Foundation Depth calculator app, launched in September 2013, helps builders to calculate the correct depth of foundations required when building near trees. In its first 11 months, the app was downloaded over 3,000 times – exceeding its target by 265%.
The People Power campaign, first published in June 2013, harnesses the expertise of NHBC’s staff by relating the skills of their external hobbies to their everyday role, while also presenting a personal face externally.
Now in their 14th year, the Construction Marketing Awards recognise marketing excellence across the built environment, and this year saw a record number of entries, up 25% on 2013.
Neil Jefferson, Business Development Director, NHBC, commented: “I am delighted that NHBC has been recognised with these awards, as it illustrates the talent of our people and the use of innovative technology to devise something both memorable and unique to our external audiences. I am especially pleased at the collaboration and teamwork across NHBC that was required to create and promote these campaigns, ensuring their success exceeded our expectations.”
