Furlong Flooring combines comprehensive product choice, dependable supply and its dedicated Apexa brand to simplify specification and deliver lasting value.
Web: furlongflooring.com
Address: Furlong Flooring (Wales) Ltd, Brunel Way, Stroudwater Business Park, Stonehouse, Gloucestershire, GL10 3SX
Tel: 01322 628700
Flooring plays a vital role in transforming a property into a home, making it one of the most important finishing touches in any new build development. For housebuilders, selecting the right flooring partner is about much more than aesthetics. It requires a supplier that can deliver quality products, consistent availability, reliable service and a range broad enough to meet the needs of every plot, specification and budget. That is where Furlong Flooring has established itself as a trusted partner to the UK housebuilding sector.
With decades of industry experience, Furlong Flooring offers a comprehensive portfolio of flooring solutions designed specifically to meet the demands of new build housing. Its extensive product range includes carpets, sheet vinyl, luxury vinyl tile (LVT), laminate and wood flooring, allowing housebuilders and contractors to source complete flooring packages from a single supplier. This breadth of choice enables developers to create consistent specifications across developments while offering homebuyers the opportunity to personalise their new homes.
Performance for every room
Quality and performance remain at the heart of the Furlong Flooring proposition. The company manufactures and sources products suitable for every room and every budget, helping developers balance cost efficiency with lasting performance. From durable carpets for bedrooms and living spaces to practical vinyl and LVT solutions for kitchens, bathrooms and high-traffic areas, Furlong’s collections are designed to meet the realities of modern living while maintaining an attractive finish.
For housebuilders, supply chain reliability is equally important. Furlong Flooring works closely with developers, contractors and housing associations to provide a dependable service, ensuring flooring arrives when needed and projects stay on schedule. The company’s integrated approach to manufacturing, sourcing and distribution helps support developments of all sizes, from regional housing schemes to major national projects.
Introducing Apexa: A brand created for housebuilders
One of the most exciting recent developments from Furlong Flooring is the launch of Apexa, a dedicated flooring brand created specifically for housebuilders and flooring contractors. Unlike a traditional product collection, Apexa has been developed as a complete branded platform that enables housebuilders to present a coordinated flooring offer to their customers under a single, recognised identity.
The Apexa collection brings together carefully selected carpet, vinyl, luxury vinyl tile, laminate and wood flooring, covering multiple price points and specifications. This provides customers with a complete flooring solution that simplifies product selection while ensuring consistency throughout the customer journey. From the initial specification stage through to homeowner handover, Apexa creates a seamless experience that supports both housebuilders and flooring contractors requirements.
Importantly, Apexa has been built around a simple but powerful principle: giving housebuilders a brand of their own. By providing a professional platform, product range and support package, Apexa helps strengthen market presence while delivering the quality, choice and service that today’s housebuilders expect.
