Held at the Radisson Blu, Portman hotel in London, the CMAs are organised by The Chartered Institute of Marketing Construction Industry Group (CIMCIG) and recognise marketing excellence in the built environment.
SLG Marketing was praised for working closely with its clients to produce creative campaigns. It was also crowned winner of the Best use of direct marketing award.
NHBC scooped the Best use of advertising prize for its People Power advertising campaign, which marked a shift in focus from products and services to the value of NHBC’s people. It was also awarded the Best mobile campaign gong.
Eurocell won Best product launch for its Modus product. H+H – alongside its PR company Ridgemount PR – was named winner of the Sustainability as a marketing strategy award, with the firm promoting its contribution to sustainable housing through its aircrete products.
Celotex was triumphant in the Best social media campaign category for its Insulating Britain campaign which communicated the latest changes to Part L and how Celotex could help.
And Ian Exall, CIMCIG’s chair, was presented with the CIMCIG Special Award for his long term commitment to the CMAs and CIMCIG, the latter of which has seen a four fold increase in membership under Exall’s leadership.
