Furlong Flooring presents Fusion laminate flooring options which combinina contemporary style with fast installation, built for modern living
Laminate flooring is a hugely popular flooring choice in new-build homes but in in order to meet rising homebuyer expectations, housebuilders need products that deliver durability, contemporary design and value without slowing down project timelines. To meet the demand and buyer appeal, Furlong Flooring has launched Fusion, a brand-new collection offering durability, great looks and built-in installation efficiency.
Blending the practicality of LVT, the authentic look of wood, and the added comfort of an integrated IXPE underlay, Fusion is a specification-friendly flooring solution offering performance, style, and value in one product.
Customers demand style
Tapping into the trend for new aesthetics, particularly those with a clean, modern edge, Fusion is available in eight contemporary stone-inspired finishes. Ranging from Pebble Stone to Graphite, and Chalkstone, Fusion offers wide appeal for today’s style-conscious shoppers. Its bevelled-edge design and UniClic click-fit system ensure a premium look with straightforward installation, giving housebuilders a product that balances design, quality, and convenience.
Built for modern living
Fusion has been engineered to meet the needs of busy households, whilst combining robust construction with comfort enhancing features. The boards carry an AC4/Class 32 durability rating making them suitable for heavy domestic use and light commercial environments. This durability means Fusion will stand up to heavy footfall and the wear and tear of everyday use. Its 72 hour water resistance is another major draw, especially in spill prone areas of kitchens, bathrooms and utility rooms.
Comfort and acoustics
Another talking point is the inclusion of integrated IXPE underlay. This built-in underlay adds a level of comfort while significantly reducing both reflective and transmitted noise.
Fast installation
For both developers and fitters, ease of installation is an important consideration, particularly in a climate of fast project turnarounds. Fusion features the familiar and user-friendly UniClic system which allows installers to lay boards quickly to save time and win repeat business.
Dependable supply
Beyond Fusion’s design and performance benefits, another key advantage is stock availability. Furlong Flooring’s nationwide distribution centres in Dartford, Preston, Dublin and Stonehouse mean fast and consistent stock that is ready for development sites.
Peace of mind
While Fusion is built to handle busy households and maintain its high-end appearance, it is also backed by a 15-year domestic warranty and 10-year commercial cover, giving customers peace of mind and boosting confidence at point of sale.
Richard Richman, National Hard Flooring Director at Furlong Flooring, said: “Fusion gives housebuilders and developers a versatile range that ticks all the boxes – on-trend design, proven durability, and real customer appeal. With the practicality of LVT, the beauty of wood, and the added comfort of IXPE underlay, Fusion is a collection that customers will love and housebuilders can incorporate in their schemes. And with our reliable stock and distribution network, specifiers can be sure of fast and consistent supply.”
Fusion is now available for quick delivery across the UK and Ireland.
For more information, please visit: www.furlongflooring.com or contact: [email protected].
