After another incredibly difficult period of uncertainty, ballooning costs, health concerns, global shortages and logistical backlogs, property leaders have had to be agile and make difficult decisions. Some companies have profited enormously whilst others are fearing a crash. Andrea Fawell, Sales and Marketing Director of Kebbell tells us about the pressures property leaders are under and what is keeping them awake at night.
Andrea Fawell of Kebbell
Being Nimble: “The easiest path might be to think we have the solution to any given potential problem because we might have seen it before. However, because technology and information are so fast-moving, we need to ensure we are not complacent and tap into new ideas and sources of information, keep an eye on what competitors are doing, listen to our customers and give the team the space to grow and flourish. As we saw during the pandemic, those that adapted the quickest, reaped the rewards. Staying ahead of the game is incredibly important but requires a lot of energy.”
Environmental Concerns: “Leaders are trying to plan, respond to, and address long-term decisions that affect the depletion of limited resources, recycling, emissions, pollution and rising water levels. At the same time, we are trying to shift the perceptions of house buyers, investors, and contractors to actively be involved in lowering GHG (greenhouse gases) emissions.”
Logistics Delays: “Before Brexit and the pandemic, most developers could comfortably rely on their supply chains, however, the global changes we have experienced mean constant supply issues can have long reaching and problematic financial repercussions. Having to factor in unknown delays and stretch out the operational and completion process has meant leaders have never had to plan more as well as manage their customers’ expectations.”
Astronomical Costs: “At the same time, the price of materials, fuel and labour has risen far beyond expectation which has had considerable knock-on effects, and all of which need to be dealt with by property leaders and their teams.”
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