Mike Beech, National Contract Specification Manager at Beko Appliance Partners, discusses the company’s diverse product range and robust service proposition
With a focus on building meaningful relationships and offering a flexible, tailored approach to fulfilling their customers’ requirements, Beko Appliance Partners exceed expectations with cost effective yet stylish appliance solutions for providers of new homes. Their partners receive a bespoke end-to-end service, with a nominated team ensuring a high level of support throughout the purchase process and beyond.
What makes Beko Appliance Partners a top choice for developers?
Best known for our popular Beko range, the UK’s number 1 best-selling large home appliance brand with products used in 1 in 4 homes in the UK, Beko Appliance Partners is the company’s dedicated contract supply division. We provide tailored appliance solutions to local, national and regional housebuilders as well as servicing contracts for build-to-rent operators, housing associations, retirement living, student accommodation and holiday villages.
In addition to the wide portfolio of stylish yet highly functional appliances from our competitively-priced Beko brand, we are also able to supply a selection of products from our premium Grundig range, where innovative engineering is combined with strong aesthetic styling to deliver technology-rich, energy efficient solutions. Our sleek built-in appliances seamlessly integrate into any modern kitchen design, adding meaningful value to our partners’ new homes.
As a longstanding supplier to the new build residential sector, Beko Appliance Partners continue to forge an impressive reputation within the industry, with our flexible service offering and extensive range of quality appliances proving popular with developers and their customers alike. We are proud to have specified appliances to numerous new build residential projects across the UK for partners including Gleeson Homes, Legacie Developments, Pocket Living, Placefirst, Berkeley Group, Get Living and McCarthy Stone.
How is Beko Appliance Partners’ service tailored to each individual project’s requirements?
Our knowledgeable specification team are able to draw on decades’ worth of collective experience across a myriad of market sectors in order to recommend the most suitable appliances to add value to our partners’ schemes. Each partner receives a nominated Specification Manager who will seek to understand their unique requirements and budget considerations on a project-by-project basis. Our team possess detailed knowledge of building processes, project timelines and challenges, and are able to offer expert guidance and management from initial consultation through to appliance delivery.
What level of service are you able to offer your partners post-installation?
Our commitment to our partners and their customers goes beyond the point of sale and installation, with a robust and tailored aftercare service in place to provide continued support and offer ongoing peace of mind. Our reliable and responsive customer care team diligently manage any enquiries, with a nationwide network of expert service engineers on hand to address any potential issues.
We strongly advocate whole-life cost consideration when specifying appliances, encouraging our partners to contemplate not just the cost of the products but also the whole-life running costs when selecting appliances for their properties. We are able to offer generous guarantees, including an optional extended 5-year parts and labour option, to provide continued reassurance and ensure our appliances are in use for as long as possible. Select products from our Beko range are available with a 10-year parts guarantee in addition to a standard 2-year labour guarantee, helping to extend the life span of the appliance. This offers peace of mind to housebuilders and developers with a reputation at stake as they can be confident they are enhancing their kitchens with high quality, durable appliances built to last.
How does the size of your operation benefit your partners?
Confidence in the supply chain is understandably a key concern for every developer and contractor. Each supplier must be trusted to meet exacting project requirements and complement the developer’s specific vision. It is imperative that the products and service promised are delivered on time and on budget. As a subsidiary of one of the largest household appliance producers in Europe, Beko Appliance Partners are able to offer a strong supply infrastructure, holding stock specifically to support contract fulfilment in our world-class storage facility centrally located here in the UK.
Tell us about your operational diversity in the residential new build marketplace
As well as being a highly reputable supplier to housebuilders of all sizes, Beko Appliance Partners are also well established in the flourishing build-to-rent market. This success has been partly due to the excellent value our products provide, offering innovative, energy-saving technologies which rival our more costly counterparts. Furthermore, our extended guarantee package ensures operational costs are visible and phased for operators, allowing maintenance costs to be easily managed with no liability for unpredictable additional expense.
Our cooking, refrigeration, laundry and dishwashing solutions continue to prove popular with build-to-rent operators looking for stylish, energy-efficient appliances to add value to their rental offering, while residents are able to enjoy functional, intuitive products designed to save them time, energy and money. Our range includes a number of clever space-saving solutions, such as slimline and multi-functional appliances where space is at a premium, with noise-reducing technology in our dishwashers making them the ideal solution for open plan living.
How can Beko Appliance Partners support developers to build energy efficient homes and satisfy the latest planning regulations?
Sustainability continues to be a key theme dominating industry conversations and we fully understand the role we play as a supplier in helping our partners to navigate the upcoming challenges of legislative changes. With the Future Homes Standard just one year from implementation, developers are keen to understand how their new homes built following 2025 can effectively meet the mandatory requirement of producing 75-80% less carbon emissions than is currently accepted under building regulations. Our range of energy and water efficient technologies enable our appliances to not only meet but also exceed the necessary criteria for planning, helping to contribute towards lowering the operational carbon emissions of new homes.
Research by The Smart Home Buyers Index suggests that 70% of Gen Z buyers looking to purchase a new home in the next 5 years are prepared to spend more on a new build if energy efficient appliances are included, demonstrating consumers’ awareness of operational costs and environmental issues when making a purchasing decision. Our products satisfy this demand with a range of technologies designed to improve energy efficiency and lower water consumption.
Beko’s range of AeroPerfect™ ovens, for example, all come with an ‘A’ energy usage rating. Designed with simplicity and energy efficiency in mind, the sleek-looking range improves upon the all-too-familiar fan oven, reaching new heights of performance whilst retaining the competitive pricing synonymous with the Beko brand. This market-leading technology, which offers 35% faster cooking than previous fan ovens, has been recognised with 10 Which? Best Built-in Oven awards. The technology features in all single built-in ovens within Beko’s contract range, from the entry level model through to the highest specification version, making energy efficient innovation accessible to all, whatever the project budget.
How important is sustainability to Beko Appliance Partners?
Our parent company, Arçelik, lead the global ranking with their impressive ESG performance, setting the standard for sustainability within the appliance industry. We are proud of the accolades they continue to receive in recognition of their efforts to reduce their impact on the planet, including securing their inclusion in the Dow Jones Sustainability Index for the fifth consecutive year.
We are determined to support our parent company in achieving their ambitious goal of becoming net zero by 2050. From continuous product innovation, for example transforming recycled plastic bottles, fishing nets and industrial thread waste into high performance materials in our Beko RecycledTub® washing machines and RecycledNet® ovens, to responsible manufacturing methods, reducing packaging and increasing our range of energy efficient appliances, we are striving to reduce our impact on the environment wherever possible.
Beko Appliance Partners’ ability to support developers with their own sustainability objectives through the provision of quality yet competitively-priced appliances with aesthetic styling, functionality and features to rival their more costly counterparts are among the myriad of reasons why the company’s products continue to be widely specified in the new build residential market.
For more information please visit appliance-partners.bekoplc.com
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