Bellway accelerates plot sales with new Instant Living

Instant Living, a service provided by Show Business Interiors, aims to boost the appeal of……

Share this article:

Instant Living, a service provided by Show Business Interiors, aims to boost the appeal of properties and accelerate development plot sales by turning empty houses into fully furnished homes.

High mortgage rates meant traditional monetary incentives were ineffective, making it difficult to attract younger buyers. With adaptation and customisation, together with Bellway Thames Valley, Instant Living became Perfectly Packaged Homes with Bellway, to meet their sales and marketing objectives. This partnership marked the beginning of a successful journey, with Instant Living now significantly accelerating sales across various Bellway developments.

Emma Russell, Sales director at Bellway Thames Valley comments: “Show Business Interiors have been very attentive and listened to any feedback we have given. They have put in the effort to come out to site and the office on numerous occasions so we can brainstorm ways in which we can improve Instant living for everyone. Their communication has been exceptional, and they have never failed to answer a question I have thrown at them.

We are now in a place where we have successfully carried out multiple sales using Instant Living and the feedback we have received from customers have been delightful. They have been over the moon with the work Show Business Interiors have carried out on their property.”

Amie Reeves, Sales Director at Show Business Interiors adds: “Instant Living was an exciting and innovative idea. The rapid growth and development of this service had its challenges, but we were always eager to adjust to our client’s needs and queries. We understand the importance of adapting to succeed our client’s expectations and meet sales targets in such an ever-changing market.

Sira Van Der Linden, the dedicated Client Account Manager for Instant Living, has helped nurture relationships and foster success. We are thrilled with the success that Instant Living has brought to Bellway, and we can’t wait to see how far this service can grow.”

By boosting the appeal of show homes, Instant Living accelerates development plot sales by turning empty houses into fully furnished, stylish homes. This innovative idea has helped numerous developers, with Bellway Homes being one of them.

Read more news and exclusive features in our latest issue here.

Never miss a story… Follow us on:

Showhome
 @Your_Show_Home
 @Showhomemag

Media Contact
Joseph Clarke
Editor, Showhome
Tel: +44 (0) 1622 823 920
Email: editor@yourshow-home.com

About Showhome

Showhome magazine is the leading authority in residential design and housebuilding content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the home and interiors sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Bethany Kellock Picture

Bethany Kellock

Editor

Paul Thornhill Picture

Paul Thornhill

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Showhome unveils October 2026 issue. yourshow-home.com

Showhome unveils October 2026 issue

Showhome shares the latest insights on construction capacity, skills shortages, and the future of affordable housing in its new issue
Grant Westfield launches online installer training programme. yourshow-home.com

Grant Westfield launches training programme

Grant Westfield has launched a new online Installer Training programme designed to help installers develop product knowledge
Russell Roof Tiles contributed to a remarkable home makeover on DIY SOS, delivering tiles for a family's life-changing renovation. yourshow-home.com

Russell Roof Tiles featured on BBC’s DIY SOS

Russell Roof Tiles contributed to a remarkable home makeover on DIY SOS, delivering tiles for a family’s life-changing renovation
1810/SCHOCK will be attending regional business events to foster collaboration in the kitchen and bathroom industry. yourshow-home.com

1810/SCHOCK supports regional business events

1810/SCHOCK will be attending regional business events to foster collaboration in the kitchen and bathroom industry
Lutron's intelligent lighting solutions will feature at Decorex 2026, aiming to transform interiors with atmosphere and design. yourshow-home.com

Lutron showcases at Decorex 2026

Lutron’s intelligent lighting solutions will feature at Decorex 2026, aiming to transform interiors with atmosphere and design
WestFraser CaberMDF

Strength, consistency and versatility from CaberMDF

CaberMDF Trade MR enhances moisture resistance, making it ideal for kitchens, bathrooms, and utility spaces.
niche pre tiling yourshow-home.com

Pentland Homes buyers praise Marmox Niches

Pentland Homes integrates Marmox units into their new housing project, boosting aesthetics and functionality.
Ruskin college yourshow-home.com

ESBE valves employed in decarbonisation

ESBE contributes to the success of an energy refurbishment project, increasing efficiency at a historic university.
Vicaima yourshow-home.com

On the front line of design innovation

Vicaima interior doors play a key role in preserving the heritage of Aldershot’s converted military headquarters
Night incog yourshow-home.com

Climate control without compromise

Urban Cooling offers innovative HVAC systems tailored for residential settings, meeting unique architectural and planning needs.
Scroll to Top