Premium kitchen water place specialist, BLANCO, announces it will be continuing its UK ambassador activities for another year with TV presenter, Laura Hamilton, and TV personality and architect, Laura Jane Clark.
The expert ambassadors will continue to work alongside BLANCO on a consumer and trade facing media campaign to highlight the brand’s range of industry-leading products and the benefits they bring to homeowners, kitchen retailers and designers. With a primary focus on the new BLANCO CHOICE drink system, as well as highlighting the overall benefits of a BLANCO UNIT, the ambassador’s expertise will continue to be showcased across social media, consumer and trade print and online publications in the homes, lifestyle and KBB sectors.
BLANCO’s plans to proceed with the two ambassadors will see Laura Hamilton work with the brand on the consumer facing activations, to help homeowners realise the benefits of a BLANCO UNIT, while Laura Jane Clark will span both trade and consumer campaigns, with her design expertise used to educate these audiences on how BLANCO products fit into a kitchen renovation. The renewed activity with both ambassadors commenced at the Ideal Home Show in April, with Laura Hamilton running a takeover of BLANCO’s Instagram channel and Laura Jane Clark featuring in a brand sizzle video, and making a presentation to kitchen retailers at a VIP event. As the industry leader when it comes to a holistic and complete approach to the kitchen water place, the idea behind BLANCO’s ambassador panel is to assist kitchen retailers and designers in promoting the newest innovative products.
Tamsin Mills, Brand Communications Manager at BLANCO commented: “We’re so pleased to be continuing our ambassador activities with Laura Hamilton and Laura Jane Clark. Both are really passionate fans of the brand and have BLANCO UNITs in their own homes, and this has meant their advice to both customers and consumers have really run true and resonated. It’s an exciting time for us with the launch of the CHOICE drink system, so we’re looking forward to seeing what unique insights these two highly regarded experts in their field will bring to kitchen life. We’re passionate about the role of the water place in kitchen design and our ambassadors do a fantastic job of communicating the benefits of the BLANCO UNIT in a warm and relatable way. Our ambassadors are part of our wider strategy to firmly embed the BLANCO brand into consumer channels and give our trade customers the tools they need to communicate the benefits of BLANCO products to homeowners.”
TV presenter and property expert Laura Hamilton said: “I’m so delighted to be continuing my work with BLANCO and can’t wait to have a CHOICE drink system in my new home when I move this summer. For me and my children, the kitchen really is the heart of the home and I’m excited to be able to select a great new combination of products for my new BLANCO UNIT. With 19 home renovations under my belt, I’m well aware of the pitfalls and frustrations that can occur with designing a new kitchen but BLANCO’s products not only are exceptional quality, but the ability to customise each element of my BLANCO UNIT from the sink and tap, through to the storage and the colourways, makes kitchen design such a joy and so effortless. I’m looking forward to sharing these new updates via my Instagram later this year!”
TV personality and architect, Laura Jane Clark, who specialises in residential conversions, extensions, and new builds, said: “As someone who has always used BLANCO products in a lot of my kitchen designs, it’s been great to have the opportunity to showcase why I’m such an advocate of the brand. What I love about BLANCO is that it recognises the integral role of the water place in the flow of a kitchen and the BLANCO UNIT is a fantastic concept, designed with a combination of functional yet aesthetic components. I’m excited to continue my journey as a BLANCO ambassador and look forward to sharing tips and tricks on how to get the most out of any kitchen space.”
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