“The extreme winter weather, having ruined Christmas for tens of thousands and likely to cost the country up to £1.5bn, serves to remind those concerned with building design, construction and management of the important role PVC-U building products can play in adding flood resistant and resilience to homes actually and potentially threatened with disaster”, says Chris Coxon, Head of Marketing at Eurocell.
Not only has the insurance industry estimated the cost of flood damage as being between £900m and as high as £1.5bn; it is also being said that it will strip 0.2% from UK Gross Domestic Product this year.
Flood resistance refers to buildings constructed so that water cannot get into it; while flood resilience means building houses such that while water may enter, the impact is reduced, structural strength is maintained and property recovery is easier and quicker.
These are respectively referred to as ‘water exclusion’ and ‘water entry’ strategies by the Government in its guidance Improving the Flood Performance of New Buildings – Flood Resilient Construction.
“While it would be a significant overclaim to say that PVC-U windows and composite doors would play a major part in a ‘water exclusion strategy’, there is no denying that their inherent weather tightness would at least slow the ingress of water to a degree – and keeping low water thresholds at bay for even short periods buying a little extra time for sandbagging, or a chance to move furniture, valuables and appliances out of the way”, continues Coxon.
“However, PVC-U products – including fittings such as plastic skirtings – have an unequivocal and obvious contribution to make to flood resilience: being resistant to twisting, swelling, shrinking, rotting or warping – unlike the many porous timber windows and doors undoubtedly wrecked in the recent deluges”.
“Not only is this of benefit to the poor homeowner – who is saved the hassle of replacing ruined joinery items; and is able to maintain the security of the home in the face of looters, like we shockingly witnessed in York recently – but also to the insurance sector, reducing the cost of claims by thousands of pounds”.
“While no-one wishes to profit from the misfortune from others, our sector’s products meets a very specific – and increasing – need for resilience in the face of severe weather conditions”.
The Government implicitly agrees, with Improving the Flood Performance of New Buildings stating under General Advice for Resilient Designsaying: “The main principle is to use durable fittings that are not significantly affected by water and can be easily cleaned (e.g. use of plastic materials; or stainless steel for kitchen units)”. It then goes on to use an illustration of PVC-U skirting – like Eurocell’s Roomline – as an example of resilient fittings.
About Showhome
Showhome magazine is the leading authority in residential design and housebuilding content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the home and interiors sector.
To submit an article, or for sponsorship opportunities, please contact our team below.
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Don’t underestimate role of PVC-U in flood resilience
Share this article:
About Showhome
Showhome magazine is the leading authority in residential design and housebuilding content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the home and interiors sector.
To submit an article, or for sponsorship opportunities, please contact our team below.
Bethany Kellock
Editor
Paul Thornhill
Sales Manager
Afua Akoto
Marketing Manager
Related News
Quality award for Banks Homes’ development
Quality born of heritage
Ariston expands heat pump portfolio
All shapes, all sizes
Rethinking value engineering
New CFO joins the Owl Group
Muddy Boots event sparks strong buyer interest
New mortgage figures offer encouragement
Big Interview – Andrea Harvey
AI delivers time savings and improves manufacturing quality