There is strong evidence in the UK to suggest that new home buyers are increasingly prioritising sustainability in their purchasing decisions, with a growing interest particularly prominent among younger generations. A 2023 study by Savills found that 73% of buyers consider energy efficiency an important factor when buying a new home, with a focus on reducing energy costs and carbon emissions. Additionally, government policies, notably the Future Homes Standard, which aims to reduce carbon emissions from new homes by 75-80% from 2025, have pushed builders to carefully consider the entire lifecycle of the homes they are constructing and therefore the products they are specifying within them.
With home appliances accounting for almost a third of a home’s energy bills, builders, developers and build-to-rent operators who choose products that optimise efficiency whilst aligning with modern lifestyle expectations will attract the growing number of buyers and renters prioritising sustainability and long-term cost savings.
As a leading supplier to the housebuilding industry, Beko Appliance Partners offers a wide portfolio of competitively-priced, energy efficient products from its popular Beko range, the UK’s No. 1 best-selling large home appliance brand.
How are Beko appliances able to reduce the running costs and sustainability credentials of a new home?
Products across Beko’s cooking, cooling, washing and dishwashing ranges feature a number of innovative technologies designed to improve energy efficiency and reduce water consumption without compromising on functionality or aesthetics. For example, Beko’s new EnergySpin washing machine technology delivers energy savings of up to 35% across all everyday wash cycles, not just the machine’s ‘Eco’ setting. Meanwhile Beko’s HarvestFresh™ technology in its fridges and fridge freezers has been designed to promote better food management by preserving the vitamins in fruit and vegetables for longer using a clever three-colour light system in the crisper drawer to mimic the sun’s natural 24-hour cycle.
Including a dishwasher in the specification of a new home can also significantly help to reduce water and energy usage, with a modern dishwasher using around one sixth the amount of water required to hand wash the same load. As well as offering considerable savings in both water and energy costs, a dishwasher enhances convenience for homeowners, making it an attractive feature for those seeking both sustainability and practicality. Beko’s ‘A’ and ‘B’ energy-rated CornerIntense dishwasher technology, which recently won a Which? Best Buy award for its water and energy efficiency, ensures an intense and effective clean with uniquely rotating spray arms allowing water and detergent to reach every corner of the machine.
What steps is Beko Appliance Partners taking to ensure its products and processes are kinder to the environment?
Sustainability has always been at the core of Beko plc’s business model, with its comprehensive approach focused on minimising environmental impact, implementing responsible manufacturing methods, enhancing energy efficiency, and fostering a circular economy. In line with these objectives, and through continuous product innovation, Beko now uses recycled materials in a number of its products, repurposing them into high performance, durable materials. Plastic bottles account for up to 10% of the materials used in the PET tub in Beko’s RecycledTub washing machines and washer dryers, whilst fishing nets and industrial thread waste are transformed into components in Beko’s RecycledNet range of ovens.
Beko has recently extended its 10-year parts guarantee across its product range, encouraging repairs should an issue arise with a product, rather than the need to purchase a new appliance. As well as demonstrating the brand’s confidence in the reliability of its products, extending the lifespan of an appliance reduces the impact on the environment by minimising electronic waste which can be challenging to recycle and add to landfill.
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Hannah Larvin
Editor, Showhome
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